Here is my list of 5
packaging trends to watch closely in 2013:
1) Bio-Based Plastics: Recyclable
PET made from renewable resource is projected to offer significant growth
potential over the longer term, particularly as large corporations, especially
those in the soft drink industry, are investing heavily in the development of
this material.
2)
Smart Packaging: The
focus of active and intelligent packaging has moved from specific retailer and
manufacturer driven benefits like shelf-life extension, traceability and food waste
reduction, to include more consumer focused benefits such as food quality and safety,
freshness and information.
3)
Stand-up
Pouches: Packaged
food makers are thinking outside the bottle and can. Flexible packaging,
especially stand-up pouches provide Maximum Flexibility, Sustainability and
Convenience.They are an innovative marketing approach to stimulate the sales
of a stagnant brand or increase the acceptance and success of a new product
introduction.
4)
Retail
Ready Packaging (RRP): continues to gain traction in North America
as a greater number of retailers start to consider implementation, and others
broaden the scope of existing initiatives into additional categories
5)
Packaging
and social media: Getting found by customers. The new age of
inbound marketing is about providing value and earning customer loyalty instead
of simply pounding a message into consumers heads and hoping it will stick.
Best
wishes for a healthy, wealthy, sustainable and innovative New Year 2013!
- Biobased Plastic future
According to a recent Smithers RAPRA
study (2012), worldwide consumption of all polymers reached about 259 million
tonnes in 2012, with bioplastics representing 0.4% at 890,000 tonnes. So why
haven’t bioplastics captured a larger market share? There are four
reasons:
1.
Performance is not matched to
brand owner or consumer expectations;
2.
Time-line to market acceptance not realistic;
3.
Bioplastic companies marketing efforts not
given enough field support and
4.
Difficulties selling to an uninformed
customer base and an uninformed end-user base.
With abundant
feedstocks of sugarcane, corn and biomass, it is not surprising that activity
remains strong in Brazil and the US. According
to The Freedonia Group, global
demand for biodegradables and bio-based plastics will more than triple to
exceed 1m tonnes, worth $2.9bn, in 2015. US demand for bioplastics is forecast to climb at a 20 percent annual
pace through 2016 to 550 million pounds, valued at $680 million.
- Smart packaging: active and
intelligent packaging
Increasing
health awareness, rising food and safety concerns and improved purchasing power
in emerging economies will drive growth in the global active and intelligent food
and drink packaging market. The terms active packaging and intelligent
packaging refer to packaging systems that help extend shelf life, monitor
freshness, display information on quality, improve safety and increase convenience.
Recently this has been updated to include intelligent functions (sensing,
detecting, recording, tracing, communicating and applying scientific logic) in
order to extend shelf life, enhance safety, improve quality, provide
information and warn about possible issues.
Robust growth is anticipated for
intelligent packaging, propelled by rapid advances for time-temperature
indicators (TTIs) and the emergence of other smart packaging systems offering
product differentiation at less costly prices. Smart technology could be able to
detect food germs and to trigger colour changes in the packaging to alert the
consumer if the contents have gone bad.
According to a recent study by MarketsandMarkets,
the global market for active and intelligent packaging technology in food and
beverages is expected to grow to $23.474 million in 2015, at an estimated CAGR
of 8.2% from 2010 to 2015.
- Flexible packaging: Stand-up
Pouches: Maximum Flexibility, Sustainability and Convenience
Consumers’ nomadic life-styles and the growing number of single and
senior households favor a trend toward single and small-portion packs. Flexible
packaging, especially stand-up pouches constitute the ideal solution.
Flexible packaging has been shaking up the packaging industry
for many years now, especially in the food packaging market, where flexible
materials are introducing a wide range of new design concepts to minimise waste
(both in terms of conservation and cost), attract consumer attention and
maintain the freshness of the products within.
The market of flexible packaging is expected to see annual
growth to over 22 million tonnes by 2016.within the flexible market the
stand-up pouch has continued to evolve and offer suppliers, brand owners and
consumers, solution that looks set to dominate and expand its influence on the
flexible packaging markets over the next few years. According to The Freedonia Group, demand for pouches in the US is projected to
increase 5.1 percent per year to $8.8 billion in 2016, driven by faster gains
for standup pouches stemming from sustainability, functional, and marketing
advantages over alternative packaging media.
- Retail Ready Packaging
Over time, and
under pressure from retailers seeking to improve in-store efficiencies, RRP has
emerged as a system designed to reduce the amount of handling required to place
products on the retail shelf whilst providing the consumer with easy access to
products. Numerous benefits have been identified for these RRP systems,
including:
- both consumers
and store employees indicating better product recognition
- 'one-touch'
shelf replenishment
- streamlined
restocking
- less product
damage and more attractive, neater shelf appearance
A new study has revealed that
retail-ready packaging (RRP) demand is expected to reach 32.1 million tons,
worth $63.4bn, by 2017. In 2011, the demand totaled 27 million tons of
material, worth over $54bn. According to Smithers Pira's study, titled 'The
Future of Retail Ready Packaging to 2017', corrugated board accounted for
three-quarters of the total volume of materials used in 2011. Within the
segment, die-cut display containers make up more than half the market,
decline-wrapped trays constitute 17% of demand and modified cases constitute
5%. RRP demand will be primarily driven by the development of supermarkets,
especially in underdeveloped economic regions.
- Packaging and social media:
Facebook, Twitter, LinkedIn, Google+, Pinterest…
It is clear that marketing is changing on a
fundamental level as the internet continues to revolutionize how we find, buy,
sell, and interact with brands and their products or services. The days of
annoying consumers with intrusive advertising and marketing tactics are fading.
Traditional Marketing was about pushing messages out. Today it’s about pulling
people in. Inbound marketing is a marketing focused on getting found by
customers. The new age of marketing is about providing value and earning
customer loyalty instead of simply pounding a message into consumers heads and
hoping it will stick.
From a recent Canadean report “Global
Packaging Industry CEO Business Outlook Survey 2012-2013”, advertising budgets,
“email and newsletters,” “social media and networking sites” and “public
relations” are expected to register the highest investment, identified by 47%, 44%,
and 36%, respectively. Conversely, “television,” “outdoor,” “radio” and
“newspaper” advertising is expected to decline.
The smart,
patented waterproof liner is crack-proof and the ThermaFresh container can resist rough handling. This considerably
reduces spoilage and eliminates potential contamination which can occur through
the distribution process.
The
world market for aseptically packed products amounted to 123 billion liters,
contained in 269 billion packs during 2011, according to the new “Global Aseptic Packaging”
report from Zenith Intl. and Warrick Research Ltd. Volumes
have grown by just more than 5% a year since 2008, with South/Southeast Asia
achieving the fastest rise at 22% a year.
Adds
Esther Renfrew, market intelligence director at Zenith, “At a time of economic
recession in much of the world, the aseptic packaging market has grown at more
than five percent a year in the past four years, as the technology is well
positioned to supply the needs of new markets and applications,”.
By
2016, Zenith and Warrick estimate that the world market for aseptic packaging
will reach 153 billion liters, using 333 billion packs. The majority of
additional demand will come from South/Southeast Asia and China, where growth
is forecast at 11% a year and 3.5% a year, respectively.
The Coffeebrewer is basically a hybrid between a filter dripmaker and a French Press. The design of The Coffeebrewer enables a perfect extraction as the volume of the pouch allows the hot water to interact with the coffee grounds and extract the aroma. The filter is designed to preserve all natural oils and flavours in the coffee.
