samedi 28 décembre 2013

Le Bilan 2013 – Innovation, Emballage et Médias Sociaux

2014 est à nos portes, c’est l’heure du bilan!

Après une expérience très enrichissante chez Cascades, je rejoins Ecolab pour relever de nouveaux défis. Mon nouveau secteur d’activité m’éloigne quelque peu de l’emballage; néanmoins, on n’abandonne pas si facilement un secteur aussi passionnant et dans lequel, en 10 ans, on a forgé une solide expérience et un large réseau de contacts. 

Je continuerai à bloguer et partager avec vous les dernières tendances et innovations en matière d’emballage. J’utiliserai aussi  Twitter (ici), et linkedIn (ici) comme outil de veille et d’échanges.

A l’occasion du 6ème anniversaire de PakBec, j’élargirai les sujets traités. Innovation, le leadership et le social selling seront au menu.

Je vous présente mes meilleurs vœux pour 2014. Que cette nouvelle année soit emballante, active, innovante et éco-responsable!

Un retour sur l’année 2013 qui fût riche en conférences et articles de vulgarisation. Voici un condensé de mes diverses communications. Par ailleurs, toutes mes présentations et articles sont disponibles sur SlideShare.


  1. Sustainability & Functionality at the Heart of Packaging Innovation. You can download here this talk given at the Greener Packaging Awards, November 18, 2013 in Brussels, Belgium.
  2. Emballage Alimentaire: Un Ami de L’environnement! Un Partenaire Actif! Un Indicateur Intelligent!. Cliquez ici pour télécharger cette conférence que j’ai donnée dans le cadre de la Semaine québécoise de réduction des déchets 2013.
  3. Smart Packaging: Food Safety Enhancement, Shelf-life Extension and Food Waste Reduction. You can download here this talk given at the SIAL Canada, April 30, 2013 in Toronto, Canada.
  4. Recyclable coated paper for Food service Packaging. You can download here this talk given at the Food Packaging CoRR Conference, April 4, 2013, Washington, DC, USA. Wrap-up and videos are also available here


J’ai été invité à rédiger une chronique régulière dans le magazine Actualité Alimentaire.

  1. Innover ou périr? Promouvoir une culture d’innovation - cliquez ici
  2. Emballage Alimentaire: Se Démarquer et se Faire Remarquer - cliquez ici
  3. Emballage Alimentaire: un ami de l'environnement et un partenaire intelligent - cliquez ici
  4. Scandale de la viande de Cheval : la traçabilité en question! - cliquez ici
  5. Du Marketing Vert au Marketing Eco-responsable - cliquez ici
  6. Emballage Alimentaire: Un Partenaire Actif ! - cliquez ici

J’ai aussi contribué avec quelques posts sur le Blogue Vert de Cascades
  1. Emballages Écoresponsables : Concevoir Mieux avec Moins - cliquez ici
  2. Eco-Friendly Packaging: Designing Better with Less - cliquez ici
  3. L’innovation, une affaire de collaboration - cliquez ici
  4. Innovation through Collaboration - cliquez ici

Finalement, j’ai été invité par le magazine PREMIUM à commenter l’article : Managing Your Innovation Portfolio,   publié dans le Harvard Business Review. Cliquez ici pour lire mes commentaires : Innovation : Une stratégie bâtie sur mesure


Pour la deuxième année de suite j’ai eu la chance de vivre une expérience très enrichissante en ayant l’honneur de siéger au sein du jury Les prix GAIA: Le meilleur en emballage et mise en marché en alimentation. 


J’ai aussi été retenu parmi les 7 finalistes du concours #socialselling. My Secret Sauce:

1.             Using LinkedIn Groups 

2.             Ranking high in Google organic results

Sharing the BEST Social Selling Stories of 2013: My Secret Sauce

dimanche 15 décembre 2013

Five Packaging Trends That Will Shape 2014: Smart, Social, Flexible, Convenient and Sustainable

Here is my list of 5 packaging trends to watch closely in 2014:

      1) Food waste, Smart Packaging a part of the Solution

In a world of 7 billion people, set to grow to 9 billion by 2050, wasting food makes no sense Economically, Ethically and Environmentally.

Food safety and Food waste is a bigger environmental problem than packaging waste. Packaging has a vital role to play in containing and protecting food as it moves through the supply chain from farm to fork. Shelf-life extension is the Holy Grail for the food industry.
Smart packaging (active and intelligent) has been focused on retailer-benefits, namely: food safety and security, spoilage reduction and extending shelf-life. In the future expect it to be more consumers focused: delivering enhanced freshness and better information to elevate product quality for consumers.

According to Freedonia Group (2012), US Demand for smart packaging is forecast to climb 8% annually to $2.3 billion in 2015, significantly outpacing overall packaging demand. Advances will be driven by the availability of products with more reasonable price points and those offering enhanced shelf life and/or improved quality. 

      2) Stand-Up Pouches are growing rapidly - Standing for protection, communication, convenience, and sustainability

Consumers’ nomadic life-styles and the growing number of single and senior households favor a trend toward single and small-portion packs. Flexible packaging, especially stand-up pouches constitute the ideal solution.

The top three packaging characteristics cited by packagers as reasons for choosing stand-up Pouches are cost savings per individual package, improvements in shelf appeal and better barrier performance. The top three manufacturing performance justifications for the choice of flexible packaging are decreased operating costs, increased output, and greater flexibility in manufacturing change-over.

According to PCI Films Consulting (2013), US demand for stand-up pouches is forecast to grow by 42% over the next five years to reach almost 24 billion units in 2018. Beverages and pet food are the largest end use categories, closely followed by human food applications with around 30% share. One of the key factors contributing to this market growth is the increase in demand for convenience in packaging.

      3) Bio-based packaging materials will grow, but not necessarily biodegradable

Recyclable PET made from renewable resource (Sugarcane) is projected to offer significant growth potential over the longer term, particularly as large corporations, especially those in the soft drink industry, are investing heavily in the development of this material.

According to European Bioplastics (2013), the production capacity of biobased PET today is around 600,000 tonnes a year.  This volume is reported to grow to roughly 5 million tonnes by 2016. Regarding rigid applications, PET is mainly used to make beverage bottles, other transparent bottles or rigid trays and films.

      4) Inbound Marketing - Social media and social selling

Social selling has rapidly gained influence as a powerful B2B strategy for building customer relationships, as well as generating sales opportunities. People want to buy from a company they can trust as being honest and transparent. Your positive and social interactions in social media networks will go a long way in establishing the credibility of your brand. The more people feel they can trust you, the more people they will tell about you.

It is clear that marketing is changing on a fundamental level as the internet continues to revolutionize how we find, buy, sell, and interact with brands and their products or services. The days of annoying consumers with intrusive advertising and marketing tactics are fading. Traditional Marketing was about pushing messages out. Today it’s about pulling people in. Inbound marketing is a marketing focused on getting found by customers. The new age of marketing is about providing value and earning customer loyalty instead of simply pounding a message into consumers heads and hoping it will stick.

From a recent Canadean report “Global Packaging Industry CEO Business Outlook Survey 2012-2013”, advertising budgets, “email and newsletters,” “social media and networking sites” and “public relations” are expected to register the highest investment, identified by 47%, 44%, and 36%, respectively. Conversely, “television,” “outdoor,” “radio” and “newspaper” advertising is expected to decline.

      5) e-Commerce – a sales channel for growth

It’s no secret that online retailers are gaining serious market share. Consumers spent a total of $5.3 billion online over Thanksgiving weekend, an increase of 22% over last year, when shoppers spent $4.3 billion online. Cyber Monday, the busiest online shopping day of the year, broke yet another record this year as shoppers spent $1.74 billion online, marking a record for the most dollars spent online in a single day. By 2017, eMarketer estimates that e-commerce spending will reach $440 billion

The growth in e-commerce presents an opportunity to assess the whole supply chain, to consider new types of packaging. As e-commerce grows, it may be possible to use simpler retail packs, make them smaller, leave them unprinted or perhaps remove them entirely.

The continuing popularity of online shopping will propel healthy gains for corrugated boxes used in the fulfillment of Internet sales (Corrugated & Paperboard Boxes, Freedonia 2012).

Best wishes for a healthy, wealthy, sustainable and innovative New Year 2014!