Prospects for biodegradable packaging

Can biodegradable packaging really do the great disappearing act and help brand owners win over customers at the point of purchase, or is this new green concept really just a load of old rubbish? It is no wonder that consumers are snapping up terms such as “biodegradable” or “compostable” when stamped on packs because at first glance degradable packaging almost seems too good to be true. Who wouldn’t want to be seen as doing their part for the environment if it is as simple as purchasing a pack that, over time, completely degrades given the right conditions? It seems like the perfect solution. However, the benefits of degradable packaging may not be so great in the long-run and could result in a load of over-rated hype that suppliers, brand owners and consumers are making far too much of rather than looking to recyclable materials.

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