The Piper Heidsieck Rosé Sauvage champagne bottle, signed by the Dutch designers Viktor & Rolf, presented to the competition and produced by Sleever International, wins the Diamond Pentaward for Best of the Show 2008.
- Beverages Category: Turner Duckworth, USA, for Coca Cola Aluminum
- Food Category: Pemberton & Whitefoord, UK, for Tesco Tortilla Chips
- Body Category: DesignBridge, Holland, for Schwarzkopf Professional OSiS+
- Other Markets Category: Aekyung, Korea, for Spark
- Luxury Category: Dentsu Kyushu, Japan, for Yaoki Saké
All the winning designs can be seen on the site thedieline.