mardi 21 octobre 2008

Packaging of the week: Resealable beverage can

The Ball Resealable End (BRE) is an aluminum can end with an integrated flat, plastic opening mechanism. A simple rotating movement uncovers the opening. The BRE is the world's first resealable can, and makes it possible to reseal a beverage can without losing the benefits of a can (stacking, vending, shelf life, recycling etc.). Cans with the BRE are tamper-resistant, and consumers can easily verify that the seal has not been broken.

The resealable can was named 'Can of the Year' during 'The Canmaker Summit Conference' in Warsaw, Poland. The product was prepared for worldwide production in collaboration with Ball Packaging Europe and Coca-Cola.

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