tag:blogger.com,1999:blog-22778912251737742272024-03-06T16:00:57.375-04:00PakBec...Think Outside the BoxThink Right, Act Right, Pack Right ..................Surveiller, Anticiper, Innover et EmballerPakBechttp://www.blogger.com/profile/06522523407512438227noreply@blogger.comBlogger878125tag:blogger.com,1999:blog-2277891225173774227.post-75896233231639977192015-03-11T21:24:00.002-03:002015-03-11T21:24:44.862-03:00Comment se retrouver dans cette «forêt» de logos ?<div dir="ltr" style="text-align: left;" trbidi="on">
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<span lang="FR-CA" style="background: white; color: #4d4f51; font-family: "Arial",sans-serif; font-size: 10.0pt;">L’industrie forestière s’est dotée d’outils de
certification pour une gestion durable de la ressource. La certification est
même devenue une condition d’accès au marché. Cependant, avec la multiplication
des systèmes de certification, les designers, créatifs, imprimeurs,
manufacturiers et même les consommateurs ne savent plus où donner de la tête et
en vient à s’interroger sur leur fiabilité. <b>Comment se retrouver dans cette « forêt » de logos?</b></span><o:p></o:p></div>
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<span lang="FR-CA" style="color: #4d4f51; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-CA;">Au Canada, 3
grandes normes crédibles en matière de certification forestière, de
certification de la chaîne de traçabilité et d’étiquetage des produits:<o:p></o:p></span></div>
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<!--[if !supportLists]--><span lang="FR-CA" style="color: #4d4f51; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: Arial; mso-fareast-language: EN-CA;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;"> </span></span><!--[endif]--><span lang="FR-CA" style="color: #4d4f51; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-CA;">Association
canadienne de normalisation (CAN/CSA Z809)<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: #4d4f51; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-fareast-font-family: Arial; mso-fareast-language: EN-CA;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="color: #4d4f51; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-CA;">Forest Stewardship Council (FSC)<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: #4d4f51; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-fareast-font-family: Arial; mso-fareast-language: EN-CA;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="color: #4d4f51; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-CA;">Sustainable Forestry Initiative® Program (SFI)<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDjtvbKI3qd3c-yFWBJZUjaKw7ifU-298m7DeP5E4RhjyH6BI91aEcH738wfVqr7ARnuAjxbdQ-8gOFADPmLoB6SU2LhMAt4cIH27tILYrYXiP1dkTjtguHZU8hiG6JPzlF7L9WknVtkqQ/s1600/Alphabet+soup.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDjtvbKI3qd3c-yFWBJZUjaKw7ifU-298m7DeP5E4RhjyH6BI91aEcH738wfVqr7ARnuAjxbdQ-8gOFADPmLoB6SU2LhMAt4cIH27tILYrYXiP1dkTjtguHZU8hiG6JPzlF7L9WknVtkqQ/s1600/Alphabet+soup.png" height="126" width="200" /></a></div>
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<span lang="FR-CA" style="color: #4d4f51; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-CA;">Les normes de la
CSA et de la SFI sont reconnues par le <b><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">PEFC</span></b>, le Programme
de reconnaissance des certifications forestières. Quant aux normes régionales
du FSC au Canada, elles sont agréées par <b><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">FSC International.</span></b><o:p></o:p></span></div>
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<br /></div>
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<span lang="FR-CA" style="color: #4d4f51; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-CA;">Même si ces normes
diffèrent quant aux organes qui les ont élaborées et quant à leur optique,
elles assurent toutes que leur mise en œuvre <b><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">favorise l’Aménagement
Forestier Durable (AFD). </span></b>Il y a néanmoins des différences
fondamentales: certaines d’entre elles ont été créées au départ pour
s’appliquer aux<b><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">terres privées</span></b>, d’autres aux <b><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">terres domaniales</span></b>, et d’autres encore à un contexte
international, où les <b><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">droits sociaux </span></b>ne
sont pas toujours prévus par la loi<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt; vertical-align: baseline;">
<span lang="FR-CA" style="color: #4d4f51; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-CA;">En conclusion, le
Canada demeurre le chef de file en matière de certification forestière et que
les certifications sont des instruments crées pour contrôler les pratiques et
actions largement critiquées de l’industrie forestière. Toutefois, je trouve
que la multitude de certificateurs et surtout la prolifération des logos peut
avoir l’effet inverse à celui recherché. Le consommateur ne s’est plus où
donner de la tête et en vient à s’interroger sur leur fiabilité.<o:p></o:p></span></div>
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<br />
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<span lang="FR-CA" style="color: #4d4f51; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-CA;">Et la question
demeure : <b><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">Comment se retrouver dans cette « forêt » de
logos ?</span></b><o:p></o:p></span></div>
</div>
PakBechttp://www.blogger.com/profile/06522523407512438227noreply@blogger.com0tag:blogger.com,1999:blog-2277891225173774227.post-38257769343318101302015-01-13T16:51:00.003-04:002015-01-13T16:51:44.118-04:00Shrink sleeves for food and beverage packaging<div dir="ltr" style="text-align: left;" trbidi="on">
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<i><span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;">Consumers
are consistently looking for new and different products to purchase. To meet
this desire, companies are constantly trying to find new ways to differentiate
their products from their competitors. Shrink sleeves are a perfect means of
doing so. They represent an exciting new trend in the world of packaging and a
growing opportunity for converters. <o:p></o:p></span></i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBl4DS3vwqNDDc6WpdK746Cv1-ap6KYB9IFYHQX0o05zhfos5lup21UntRlJTGnnbqs_hyphenhyphendaEl9QlX7DnZFe8HMyIAKFRPpEa4rIdZGFypSr0XmrMQAZvh00shhPBpi8CeMES3_wC9A6-x/s1600/Smithers+Pira+2013.gif" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBl4DS3vwqNDDc6WpdK746Cv1-ap6KYB9IFYHQX0o05zhfos5lup21UntRlJTGnnbqs_hyphenhyphendaEl9QlX7DnZFe8HMyIAKFRPpEa4rIdZGFypSr0XmrMQAZvh00shhPBpi8CeMES3_wC9A6-x/s1600/Smithers+Pira+2013.gif" height="131" width="200" /></a><span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;">According to a recent Smithers Pira (2014), g</span><span lang="EN-US" style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;">lobal
sleeve label consumption to reach market value of $5.8 billion by 2019. Global
consumption of stretch and shrink sleeve labels is forecast to grow at a
calculated annual growth rate (CAGR) of 5.6% in the 2014-2019 period.<o:p></o:p></span></div>
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<span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;">A shrink sleeve is a new type of label that is printed in rolls of
plastic film. Gravure is often utilized to print sleeves, especially if the
shrink sleeve necessitates the highest quality graphics and/or very long runs.
Flexo and offset printing are also used for shorter runs. Unlike labels,
sleeves allow decorations and printing to cover the whole container. Shrink
sleeves adhere to a container through the application of heat: hot air, steam,
and infrared light.<o:p></o:p></span></div>
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Behind the glamour of finished shrink label is its material. Polyvinyl chloride
(PVC) is the most cost effective shrink material and the easiest to control in
the shrink process. Its high shrinkability and low cost make it an attractive
option. However, other substrates with comparable or more attractive properties
are emerging such us PET and oriented polystyrene (OPS).<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJWiKzGruYPEoaRAqBIQutugZjeK81Em9EuwyQ8QK_E-5cQKrbn7KhInqeQkfbePexNhTPSzM96dsR7NKxHQ9LnaHwVMMjEuGAN0b7FJB3FJCjmhGDyyxVMLhTUxJcROvRjdRAoZ1pm_MC/s1600/3213bacbed717ea2ee1504d6006562df.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJWiKzGruYPEoaRAqBIQutugZjeK81Em9EuwyQ8QK_E-5cQKrbn7KhInqeQkfbePexNhTPSzM96dsR7NKxHQ9LnaHwVMMjEuGAN0b7FJB3FJCjmhGDyyxVMLhTUxJcROvRjdRAoZ1pm_MC/s1600/3213bacbed717ea2ee1504d6006562df.jpg" height="178" width="200" /></a></div>
<span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;">Shrink sleeves provide many aesthetic and functional labeling and
packaging advantages. Shrink sleeves provide high quality, 360 degree
head-to-toe graphics on a series of complex packaging shapes and container
geometries. The result maximizes on-shelf impact and appeal and contributes to
differentiation in the marketplace. Shrink sleeves also offer tamper-evident
capabilities by protecting lids and tops. Since the imprint of shrink sleeves
is printed on the back of the label, shrink sleeves also protect against
scratching and scuffing which often occur during product shipments. Shrink
sleeves can also reduce inventory by eliminating the need to stock printed
containers, and add shelf-life to the product through UV protection. Shrink
Sleeves are easily removed in the recycling process resulting in less
environmental impact.<o:p></o:p></span></div>
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<span style="background: white; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA;">This post was originally published at</span>
<b><a href="http://www.packadvisors.com/pages/lookup/Case_Study_Shrink_sleeve_labeling_perspectives_2014_2019"><span style="color: blue;">PackAdvisors</span></a></b><o:p></o:p></div>
</div>
PakBechttp://www.blogger.com/profile/06522523407512438227noreply@blogger.com0tag:blogger.com,1999:blog-2277891225173774227.post-17448004222999928392015-01-12T11:56:00.000-04:002015-01-12T11:56:06.012-04:00Stand-Up Pouches for Food and Beverage Packaging<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;"><i>Consumers’ nomadic life-styles and the growing
number of single and senior households favor a trend toward single and
small-portion packs. Flexible packaging, especially stand-up pouches constitute
the ideal solution.</i><o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJXm8HdyJYHCvC8BX3af7f_cHT6YAquiY7E3EgkvBk5EN1_6A3QY0iKmYaqTuA6A05UkuhOQkcE5YNTRNMDlhd-QvzzAroOYFw44azRAxPFEZvztOpkvW6wN9WDvYD1yvdKBRwi8nvlXk4/s1600/Pouch+2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJXm8HdyJYHCvC8BX3af7f_cHT6YAquiY7E3EgkvBk5EN1_6A3QY0iKmYaqTuA6A05UkuhOQkcE5YNTRNMDlhd-QvzzAroOYFw44azRAxPFEZvztOpkvW6wN9WDvYD1yvdKBRwi8nvlXk4/s1600/Pouch+2.jpg" height="136" width="200" /></a></div>
Stand-up pouches are becoming well established in flexible packaging market.
According to a new report from PCI Films Consulting, the U.S. stand-up pouch
market has seen dramatic growth over the past five years, increasing by 50 per
cent in unit volume terms to approaching 17 billion units in 2013 – and will
continue to grow by around seven per cent per annum to reach nearly 24 billion
units in 2018, at least twice as fast as volume growth expected in the U.S.
flexible packaging market as a whole, according to a new report. <o:p></o:p><br />
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<br /></div>
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<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;">Beverages and pet food are the largest end use
categories, the report – by PCI Film Consulting – said, with each accounting
for one-third of demand, closely followed by human food applications with
around 30 per cent share. According to the report, future increases in volume
are expected to come from a wide variety of end uses: frozen foods and fruit
compotes, frozen spirits, cocktails, baby food, shredded and diced cheese,
laundry and dishwashing refill packs and soups. “Other opportunities are only
in the early stages of development but pouches used to pack motor oils, dietary
meal solutions and possibly olive oil and fresh vegetables are forecast to grow
in volume,” the report said.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfxE-0X8jMJpgsax05fBzk05skGaH5Akpra2r9OLv2pG3r8ihpj0MkQRAgt2uzg0RDmceIjc1x2qeqlKVW-7zK-pNevsTsz5dFBEyquOCiULTNFuGoD_G6EE2-L9w4YvjZKETt07gc3uZH/s1600/b2329cac69b8b27fe13519a28b4ced4c.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfxE-0X8jMJpgsax05fBzk05skGaH5Akpra2r9OLv2pG3r8ihpj0MkQRAgt2uzg0RDmceIjc1x2qeqlKVW-7zK-pNevsTsz5dFBEyquOCiULTNFuGoD_G6EE2-L9w4YvjZKETt07gc3uZH/s1600/b2329cac69b8b27fe13519a28b4ced4c.jpg" height="200" width="200" /></a></div>
<br />
The trend toward stand-up pouches packaging has been mainly driven by companies
looking for ways to increase shelf appeal and differentiate their products from
the competition and add consumer convenience. Stand-up pouches can be used as
an additional marketing tool for brand owners looking to boost sales.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2dJmgzOzv-ZuIg-9a6aHfwt_17gie5cLu-POgEBvyuMfiQBWBX8-EErv4f3HUAi7QBF7e0IXc9Q9TKCEr09YTBu9wvllqa83D8B1sSeHDMHRmMS-ubfb_AS8KKDsA_jW_j_jStx1-TWpX/s1600/04dd26458ba7d4546559f0ca4bea7f31.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2dJmgzOzv-ZuIg-9a6aHfwt_17gie5cLu-POgEBvyuMfiQBWBX8-EErv4f3HUAi7QBF7e0IXc9Q9TKCEr09YTBu9wvllqa83D8B1sSeHDMHRmMS-ubfb_AS8KKDsA_jW_j_jStx1-TWpX/s1600/04dd26458ba7d4546559f0ca4bea7f31.jpg" height="200" width="162" /></a><span style="color: #222222; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;">From an environmental point of view, pouches are
more sustainable than traditional packaging formats (cans, boxes or rigid
plastic container). They utilize much less material, improve the product to
package ratio and eliminate over packaging and waste. Depending upon the
application, pouches can weigh up to 95% less than rigid containers and take up
less than 10% of the space typically used by rigid containers. In addition,
pouches require much less landfill space than other containers.<br />
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<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;">In conclusion, stand-up pouches provide form,
function and convenience. They are an innovative marketing approach to
stimulate the sales of a stagnant brand or increase the acceptance and success
of a new product introduction.<o:p></o:p></span></div>
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<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: Arial, sans-serif; font-size: 10pt; line-height: 150%;"><span style="color: #222222;">This post was
originally published at</span><span style="color: blue;"> </span><b><a href="http://www.packadvisors.com/pages/lookup/Case_Study_Stand_up_Pouch_Market_Breakdown"><span style="color: blue;">PackAdvisors</span></a></b></span></div>
</div>
PakBechttp://www.blogger.com/profile/06522523407512438227noreply@blogger.com0tag:blogger.com,1999:blog-2277891225173774227.post-82683068788562959392015-01-04T13:53:00.001-04:002015-01-04T13:53:51.178-04:00Five Sales and Marketing Trends for 2015<div dir="ltr" style="text-align: left;" trbidi="on">
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<span lang="EN-CA" style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;">Modern buyers are not waiting to be sold to, they’re proactively
gathering information, soliciting peer recommendations, and making decisions
about you and your competitors. Here are five trends I expect to see in
Sales and Marketing in 2015.<o:p></o:p></span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFBGs9wKEKQmwOj84PGptkYVxosckYoOAEEO5oEfBEG0jJhRH4axMFvf3dmMfogyZt-YKLCLK3tF_t4EZSiL24IjIa730J7bxhlHU7YivD0bHaDK-atxuR4FzHSwnNlBVh775LU8H7dsPL/s1600/57570402.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFBGs9wKEKQmwOj84PGptkYVxosckYoOAEEO5oEfBEG0jJhRH4axMFvf3dmMfogyZt-YKLCLK3tF_t4EZSiL24IjIa730J7bxhlHU7YivD0bHaDK-atxuR4FzHSwnNlBVh775LU8H7dsPL/s1600/57570402.jpg" height="183" width="320" /></a></div>
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<b style="text-indent: -18pt;"><span lang="EN-CA" style="border: none windowtext 1.0pt; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: Arial; mso-fareast-language: FR-CA; padding: 0cm;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; font-weight: normal;">
</span></span></b><b style="text-indent: -18pt;"><span lang="EN-CA" style="border: none windowtext 1.0pt; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA; padding: 0cm;">Social Selling: connecting
with modern buyer</span></b></div>
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<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt; vertical-align: baseline;">
<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt; vertical-align: baseline;">
<span lang="EN-CA" style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;">Social
selling is about sales people building a strong personal brand. It is about
understanding the role of content and how content can be used to tell a
powerful and emotional story. And it is about growing your social connections.
Finally, social selling will keep salespersons CONNECTED and ENGAGED with
modern “digital and social” buyer: super-busy, super-mobile, super-connected
and </span><span lang="EN-CA" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Arial, sans-serif; font-size: 10pt;">Hyper-informed</span>.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt; vertical-align: baseline;">
<b style="background-color: transparent; text-indent: -18pt;"><span lang="EN-CA" style="border: none windowtext 1.0pt; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: Arial; mso-fareast-language: FR-CA; padding: 0cm;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; font-weight: normal;">
</span></span></b><b style="background-color: transparent; text-indent: -18pt;"><span lang="EN-CA" style="border: none windowtext 1.0pt; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA; padding: 0cm;">Content marketing:
Marketing by attracting, not interrupting</span></b></div>
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<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt; vertical-align: baseline;">
<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt; vertical-align: baseline;">
<span lang="EN-CA" style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;">The new
age of marketing is about providing value and earning customer loyalty instead
of simply pounding a message into consumers heads and hoping it will stick.
Content marketing can play a vital role in filling the sales pipeline for a
business, as it can drive leads and help convert prospects into customers. </span><span lang="EN-CA" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Arial, sans-serif; font-size: 10pt;">Data will play a larger role in content
marketing; beyond just producing great content, brands need to reach and engage
the right audience. The best content marketers will use data to <span style="text-transform: uppercase;">personalize</span> content according to who
the consumer is, and tell a rich and seamless story (<span style="text-transform: uppercase;">Storytelling</span>) that carries across screens. <o:p></o:p></span></div>
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<b style="background-color: transparent; text-indent: -18pt;"><span lang="EN-CA" style="border: none windowtext 1.0pt; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: Arial; mso-fareast-language: FR-CA; padding: 0cm;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; font-weight: normal;">
</span></span></b><b style="background-color: transparent; text-indent: -18pt;"><span lang="EN-CA" style="border: none windowtext 1.0pt; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA; padding: 0cm;">Mobile: Increasing sales
and marketing productivity</span></b></div>
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<br /></div>
<div style="margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span lang="EN-US" style="font-family: "Arial",sans-serif; font-size: 10.0pt;">Mobile
technology offers one of the most effective ways to support marketing-sales
alignment and boost sales.<a href="https://www.blogger.com/null" name="storyContinued5"></a> Marketers can use <span style="text-transform: uppercase;">mobile technology</span> to provide sales reps
with the right content at the right time, while increasing lead conversion and
sales. Mobile sales-enablement tools are creating new and better ways for
marketing to support sales reps in their customer interactions. Many teams are now
looking toward mobile-ready sales-enablement technology to bridge the gap
between Sales and Marketing; the adoption of such technology will be a defining
aspect of successful businesses from now on (Marketing Profs, 2014).</span></div>
<div style="margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span lang="EN-CA" style="border: none windowtext 1.0pt; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-border-alt: none windowtext 0cm; padding: 0cm;"><b style="text-indent: -18pt;"><span lang="EN-CA" style="border: 1pt none windowtext; font-size: 10pt; padding: 0cm;"><br /></span></b></span></div>
<div style="margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span lang="EN-CA" style="border: none windowtext 1.0pt; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-border-alt: none windowtext 0cm; padding: 0cm;"><b style="text-indent: -18pt;"><span lang="EN-CA" style="border: 1pt none windowtext; font-size: 10pt; padding: 0cm;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; font-weight: normal;">
</span></span></b><b style="text-indent: -18pt;"><span lang="EN-CA" style="border: 1pt none windowtext; font-size: 10pt; padding: 0cm;">Automation: Saving time and
money while boosting the bottom line</span></b></span></div>
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<span lang="EN-CA" style="background: white; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA;">Marketing automation is a powerful
tool with the ability to greatly increase your conversions. The use of a
marketing automation platform can enable marketing and sales to work better
together. Many marketing automation systems integrate with the sales systems,
social media, search, support Web tracking and offer multi-channel marketing
capabilities. These systems are continually evolving and helping both teams
gain greater insights for their prospects and customers, especially about their
<span style="text-transform: uppercase;">digital behavior</span>. <o:p></o:p></span></div>
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<b style="text-indent: -18pt;"><span lang="EN-CA" style="border: none windowtext 1.0pt; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: Arial; mso-fareast-language: FR-CA; padding: 0cm;">5.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; font-weight: normal;">
</span></span></b><b style="text-indent: -18pt;"><span lang="EN-CA" style="border: none windowtext 1.0pt; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA; padding: 0cm;">H2H: Humanizing Your Brand
with , Personalized message</span></b></div>
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<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt; vertical-align: baseline;">
<span lang="EN-CA" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: Arial, sans-serif; font-size: 10pt;">There is no more B2B or B2C: It's Human to
Human H2H. This is not about relationship selling, it's about talking
to your customers and prospects in a way that they understand and expect. Versatile
salespeople understand the need to be chameleon-like in their selling approach.
High <span style="text-transform: uppercase;">versatility</span> sends a message
to the customer that you are making an effort to do business in a way that is
comfortable for them. It is essential that the salesperson gain the customer’s
trust during the customer interaction. One way to develop trust is to help
customers feel comfortable. Customers feel comfortable when you adapt to their
needs. The result is comfortable customers – and</span> comfortable customers
buy, buy more, buy faster, and buy longer than uncomfortable customers.<o:p></o:p></div>
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<em><b><span lang="EN-CA" style="background: white; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-bidi-font-style: normal;">I wish
everyone </span></b></em><em><b><span lang="EN-CA" style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA;">happiness, good </span></b></em><em><b><span lang="EN-CA" style="background: white; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-bidi-font-style: normal;">health</span></b></em><em><b><span lang="EN-CA" style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA;"> and prosperity in 2015.<o:p></o:p></span></b></em></div>
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<span lang="EN-CA" style="background: white; font-family: "Arial",sans-serif; font-size: 10.0pt; line-height: 150%; mso-ansi-language: EN-CA;">This post was
originally published at <b><a href="https://www.linkedin.com/pulse/five-sales-marketing-trends-2015-islem-yezza">Pulse</a></b><o:p></o:p></span></div>
<br />
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PakBechttp://www.blogger.com/profile/06522523407512438227noreply@blogger.com0tag:blogger.com,1999:blog-2277891225173774227.post-79731508377679423412014-12-18T12:18:00.000-04:002014-12-18T12:18:17.310-04:00Five Packaging Trends That Will Shape 2015<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
Here is my list of 5 packaging trends to watch closely in 2013:<br />
<br />
1. Sustainability<br />
2. Functionality<br />
3. Interactivity<br />
4. Flexibility<br />
5. Storytelling<br />
<br />
<b>Best wishes for a healthy, wealthy, sustainable and innovative New Year 2015!</b><div style="text-align: center;">
<br /></div>
<div dir="ltr" style="text-align: left;" trbidi="on">
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<br /></div>
<div style="text-align: center;">
<iframe allowfullscreen="" frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="//www.slideshare.net/slideshow/embed_code/42838109" style="border-width: 1px; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;" width="425"> </iframe> </div>
<div style="margin-bottom: 5px;">
<div style="text-align: center;">
<strong> <a href="https://fr.slideshare.net/islemyezza/packaging-trends-2015" target="_blank" title="Five Packaging Trends That Will Shape 2015">Five Packaging Trends That Will Shape 2015</a> </strong> from <strong><a href="https://www.slideshare.net/islemyezza" target="_blank">Islem Yezza</a></strong> </div>
</div>
</div>
</div>
PakBechttp://www.blogger.com/profile/06522523407512438227noreply@blogger.com0tag:blogger.com,1999:blog-2277891225173774227.post-87258285885714276372014-11-27T14:56:00.001-04:002014-11-27T14:57:41.205-04:00Emballage: Se Démarquer et se Faire Remarquer<div dir="ltr" style="text-align: left;" trbidi="on">
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<i><span style="font-family: "Arial",sans-serif; font-size: 10.0pt;">Il y a à
peine 10 ans, un consommateur mettait 12 secondes en moyenne pour
choisir un produit dans un linéaire de supermarché. Il ne met plus aujourd’hui
que 3 secondes. Ajouté, à la multiplicité et à la complexité de l’offre,
cela fait de l’emballage un secteur où la concurrence est féroce.<o:p></o:p></span></i></div>
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<br /></div>
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<span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;"><b>L'emballage
« protège ce qu'il vend et vend ce qu'il protège »</b><o:p></o:p></span></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXcqzJcXzDBmkQmjN28L5FPBAzstCSWtPV_jQay5xAto_PsVUj97_hXva96HlALeAt6DQe1l-pMmuDTFtILiM8G_SG7P1SgGH1ig33oq51imSqrDi3QS5K2XU7IfoR27HU8dX1SZNLud9X/s1600/Heinz_CaseStudy.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXcqzJcXzDBmkQmjN28L5FPBAzstCSWtPV_jQay5xAto_PsVUj97_hXva96HlALeAt6DQe1l-pMmuDTFtILiM8G_SG7P1SgGH1ig33oq51imSqrDi3QS5K2XU7IfoR27HU8dX1SZNLud9X/s1600/Heinz_CaseStudy.jpg" height="150" width="200" /></a></div>
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<span style="font-family: "Arial",sans-serif; font-size: 10.0pt;">Longtemps considéré comme accessoire,
l'emballage alimentaire tient désormais une place importante dans la chaîne de
production qui relie le produit au consommateur. Outre son rôle de protection,
de transport, de stockage et de conservation de l'aliment, il est devenu un
support d'information et de communication, aux fonctions économiques et
sociales indéniables. L’emballage est la première expression de la marque sur
le lieu de vente, c’est le « vendeur muet ». Seul un lien fort entre le produit et la
marque peut déclencher l’envie et permet de se différencier des concurrents,
voire des copies. Du coup, attirer le consommateur par une offre différenciée,
et très visible, est un impératif pour tous les « marketers » de
biens de consommation afin de dynamiser les ventes.<o:p></o:p></span></div>
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<br /></div>
<div style="background: white; margin-bottom: .0001pt; margin: 0cm; text-align: justify;">
<b><span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: FR-CA;">Emballage et le mix-marketing<o:p></o:p></span></b></div>
<div style="background: white; margin-bottom: .0001pt; margin: 0cm; text-align: justify;">
<br /></div>
<div style="background: white; margin-bottom: .0001pt; margin: 0cm; text-align: justify;">
<span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: FR-CA;">La
conception d’un emballage est fondée sur des objectifs de lancement qui
eux-mêmes doivent répondre à des stratégies produits. En effet, l'emballage
joue un rôle important dans le mix-marketing. On attribue cinq fonctions
marketing à l’emballage :<o:p></o:p></span></div>
<div style="background: white; margin-bottom: .0001pt; margin: 0cm; text-align: justify;">
<br /></div>
<div class="MsoListParagraph" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-indent: -14.2pt;">
<!--[if !supportLists]--><span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: Arial;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><b><span style="font-family: "Arial",sans-serif; font-size: 10.0pt;">Alerte : </span></b><span style="font-family: "Arial",sans-serif; font-size: 10.0pt;">L'emballage doit attirer l'attention. Cette
fonction est assurée par le design, les couleurs, les formes, le graphisme et
les matériaux utilisés.<o:p></o:p></span></div>
<div style="background: white; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 21.3pt; margin-right: 0cm; margin-top: 0cm; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -14.2pt;">
<!--[if !supportLists]--><span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: FR-CA; mso-fareast-font-family: Arial;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><b><span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: FR-CA;">Positionnement</span></b><span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: FR-CA;">:
</span><span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: FR-CA; mso-fareast-font-family: Calibri;">L'emballage doit distinguer le produit. C'est
l’expression du produit en relation avec sa qualité, son prix, sa cible, sa
personnalité en induisant des perceptions psychologiques telles que sécurité,
performance…<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-indent: -14.2pt;">
<!--[if !supportLists]--><span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: Arial;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><b><span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Attribution :</span></b><span style="font-family: "Arial",sans-serif; font-size: 10.0pt;"> L'emballage identifie
le produit. C'est ce qui permet à l'acheteur d'identifier rapidement le
produit. Connotation immédiate à un univers de référence de produit. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-indent: -14.2pt;">
<!--[if !supportLists]--><span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: Arial;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><b><span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-bidi-font-style: italic;">Service : </span></b><span style="font-family: "Arial",sans-serif; font-size: 10.0pt;">L'emballage doit
faciliter l'utilisation du produit.<b>
</b>Cette fonction regroupe tout ce qui facilite l'utilisation du
produit par le consommateur, lui apporte confort, praticité et sécurité.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin: 0cm 0cm 0.0001pt 21.3pt; text-indent: -14.2pt;">
<span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: Arial;">5.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><b><span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-bidi-font-style: italic;">Information : </span></b><span style="font-family: "Arial",sans-serif; font-size: 10.0pt;">L'emballage doit
informer sur le produit. Il s'agit essentiellement du marquage ou étiquetage du
produit. Les informations sont d’ordre techniques (fonctions, caractéristiques,
emplois du produit…), commerciales (incitation à l'achat rapport quantité/prix…)
et réglementaires (protection et information légale du consommateur).<o:p></o:p></span></div>
</div>
PakBechttp://www.blogger.com/profile/06522523407512438227noreply@blogger.com0tag:blogger.com,1999:blog-2277891225173774227.post-52072134144923275262014-11-20T11:52:00.000-04:002014-11-20T11:52:17.228-04:00Towards the Circular Economy: opportunities for the consumer goods sector<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="background: white; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<em><span lang="EN-US" style="border: none windowtext 1.0pt; color: #333333; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-bidi-font-weight: bold; mso-border-alt: none windowtext 0cm; padding: 0cm;">Towards the Circular Economy Vol.2:
opportunities for the consumer goods sector</span></em><strong><i><span lang="EN-US" style="border: none windowtext 1.0pt; color: #333333; font-family: "Arial",sans-serif; font-size: 10.0pt; font-weight: normal; mso-bidi-font-weight: bold; mso-border-alt: none windowtext 0cm; padding: 0cm;">,</span></i></strong><strong><i><span lang="EN-US" style="border: none windowtext 1.0pt; color: #333333; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"> </span></i></strong><strong><i><span lang="EN-US" style="border: none windowtext 1.0pt; color: #333333; font-family: "Arial",sans-serif; font-size: 10.0pt; font-weight: normal; mso-bidi-font-weight: bold; mso-border-alt: none windowtext 0cm; padding: 0cm;">a new report, featuring analysis from McKinsey, which builds on last
year’s report and makes the case for a faster adoption, quantifies the economic
benefits of circular business models, and lays out pathways for action.</span></i></strong><strong><span lang="EN-US" style="border: none windowtext 1.0pt; color: #333333; font-family: "Arial",sans-serif; font-size: 10.0pt; font-weight: normal; mso-bidi-font-weight: bold; mso-border-alt: none windowtext 0cm; padding: 0cm;"><o:p></o:p></span></strong></div>
<div style="background: white; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlCVn1dAsRJxkWPECt5adrvcp-w05hnKM5FYOHD9fV8P4iUUqfVuqBtx2utQcayLVKo_i4V8Ozy-xDQEKlMAXFjnlP1e1HlgxjkA9lfkvYls9BigOnlUCYVhfMCP0t4pD6dBwu7FnfdVGB/s1600/Towrads.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlCVn1dAsRJxkWPECt5adrvcp-w05hnKM5FYOHD9fV8P4iUUqfVuqBtx2utQcayLVKo_i4V8Ozy-xDQEKlMAXFjnlP1e1HlgxjkA9lfkvYls9BigOnlUCYVhfMCP0t4pD6dBwu7FnfdVGB/s1600/Towrads.jpg" height="200" width="141" /></a></div>
<div style="background: white; font-stretch: inherit; margin: 0cm 0cm 0.0001pt; outline: 0px; vertical-align: baseline;">
<span lang="EN-US" style="color: #333333; font-family: "Arial",sans-serif; font-size: 10.0pt;">The
report focuses on fast-moving consumer goods, which currently account for about
60 per cent of total consumer spending, 35 per cent of material inputs into the
economy, and 75 per cent of municipal waste. Importantly, the consumer goods
sector absorbs more than 90 per cent of our agricultural output – possibly our
most embattled resource in the future.<br />
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--><o:p></o:p></span></div>
<h3 id="" style="background: white; font-stretch: inherit; margin-top: 0cm; outline: 0px; vertical-align: baseline;">
<b><span style="color: #333333; font-family: "Arial",sans-serif; font-size: 10.0pt;">Key Findings<o:p></o:p></span></b></h3>
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<br /></div>
<div style="background: white; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<span lang="EN-US" style="color: #333333; font-family: "Arial",sans-serif; font-size: 10.0pt;">Analysis shows that the adoption of the circular economy could
be worth as much as<span class="apple-converted-space"> </span><span class="caps"><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"><span style="font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; outline: 0px;">USD</span></span></span><span class="apple-converted-space"> </span>700
billion in consumer goods material savings alone, and also highlights added
benefits in terms of land productivity and potential job creation. The report
features specific examples in product categories that represent 80% of the
total consumer goods market by value, namely food, beverages, textiles, and
packaging. Of the many tangible examples across these sectors, highlights
include:<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; margin: 0cm 0cm 0.0001pt 12pt; text-indent: -18pt; vertical-align: baseline;">
<!--[if !supportLists]--><span lang="EN-CA" style="color: #333333; font-family: Symbol; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span lang="EN-CA" style="color: #333333; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA;">Household
food waste: An income stream of $1.5 billion could be generated annually in the
UK alone for municipalities and investors by collecting household food waste
and processing it to generate biogas and return nutrients to agricultural soils<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin: 0cm 0cm 0.0001pt 12pt; text-indent: -18pt; vertical-align: baseline;">
<!--[if !supportLists]--><span lang="EN-CA" style="color: #333333; font-family: Symbol; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span lang="EN-CA" style="color: #333333; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA;">Textiles:
Revenue of<span class="apple-converted-space"> </span><span class="caps"><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"><span style="font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; outline: 0px;">USD</span></span></span><span class="apple-converted-space"> </span>1,975
per tonne of clothing could be generated in the UK if [collected, remade, and]
sold at current prices, comfortably outweighing the cost of<span class="apple-converted-space"> </span><span class="caps"><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"><span style="font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; outline: 0px;">USD</span></span></span><span class="apple-converted-space"> </span>680
required to collect and sort each tonne<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin: 0cm 0cm 0.0001pt 12pt; text-indent: -18pt; vertical-align: baseline;">
<!--[if !supportLists]--><span lang="EN-CA" style="color: #333333; font-family: Symbol; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span lang="EN-CA" style="color: #333333; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA;">Packaging:
A cost reduction of 20 per cent per hectolitre of beer sold to consumers would
be possible across all markets by shifting from disposable to reusable glass
bottles, which would lower the cost of packaging, processing, and distribution<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span lang="EN-CA" style="color: #222222; font-family: "Arial",sans-serif; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;">Download full report <b><a href="http://www.ellenmacarthurfoundation.org/business/reports/ce2013">here</a></b></span></div>
</div>
PakBechttp://www.blogger.com/profile/06522523407512438227noreply@blogger.com0tag:blogger.com,1999:blog-2277891225173774227.post-37977373346969222092014-11-17T09:51:00.000-04:002014-11-17T09:51:38.053-04:00Emballage alimentaire : cohabiter innovation, fonctionnalité et responsabilité environnementale<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Arial, sans-serif; font-size: 10pt;">Les enjeux de l’industrie alimentaire sont
multiples : sécurité alimentaire, prolongation de la durée de vie des
aliments et réduction du gaspillage alimentaire. Dans ce contexte, l’emballage,
peut offrir des pistes de solutions qui méritent d’être explorées. Les nouveaux emballages apportent finalement
une valeur ajoutée aux produits et garantissent un lien de confiance entre le
consommateur et le produit, voire la marque. Finalement, f</span><span style="font-family: Arial, sans-serif; font-size: 10pt;">aire cohabiter
innovation, fonctionnalité et responsabilité environnementale constitue le
challenge quotidien de l’industrie de l’emballage.</span></div>
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<br /></div>
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<b><span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;">Emballage alimentaire : Pratique et flexible<o:p></o:p></span></b></div>
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<br /></div>
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<span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;">Dans le monde de l'emballage, la praticité est une
valeur porteuse. Par praticité, on entend la facilité d’ouverture et le confort
d’utilisation.<o:p></o:p></span></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq2wDwpe_SpQw1FLpvKdAcFrC2mfolefdwmoobMQ_hPdQAdqmC7dhyphenhyphenwpi8eZsTdvRajE2rbLceMWJa1ynEt7gt1JhXTjJLeFMR3ppkBEl0uL5MsNihfrv6YUaCA-P2LwdYoU6rztRgEXvB/s1600/FLP0713_EndResult_feature.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq2wDwpe_SpQw1FLpvKdAcFrC2mfolefdwmoobMQ_hPdQAdqmC7dhyphenhyphenwpi8eZsTdvRajE2rbLceMWJa1ynEt7gt1JhXTjJLeFMR3ppkBEl0uL5MsNihfrv6YUaCA-P2LwdYoU6rztRgEXvB/s1600/FLP0713_EndResult_feature.jpg" height="133" width="200" /></a></div>
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<span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;">L’augmentation
des consommations nomades et les nouvelles exigences des consommateurs pousse
vers de plus en plus d’emballages flexibles plus pratiques. Ces nouveaux
emballages flexibles possèdent un meilleur bilan environnemental; moins lourds,
ils nécessitent moins de matériaux et consomment moins d’espace lors du
transport. Ils auront une place dominante dans l’emballage alimentaire. Autant
appréciés par les consommateurs que par les industriels, ils n'ont qu'un seul
défaut : ils échappent, dans la plupart des cas, aux filières de recyclage.<br />
<br />
L’industrie de l’emballage travaille activement au développement d’alternatives
aux impénétrables, polluantes, frustrantes, détestables et dangereuses
coquilles en plastique rigide, source principale de la fameuse «rage de
l’emballage », Frustration ressentie par l’individu qui tente de libérer un
produit d’un empaquetage pratiquement impénétrable.<o:p></o:p></span></div>
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<span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br />
</span><b><span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;">Emballage alimentaire : de passif à actif <o:p></o:p></span></b></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTA-TZR_UJun13yiqh0XEHOM-aEsb2ToxC7dN18KOOuHg8gdTZfGFWuL-NtW6lycxilNcDfR0VY0_Z7Ib0bnUlhte_IoIjR_vqcYrhWM0M0iO2hPZGCxaIVjh5QXTTV4AYdN1ye41055pS/s1600/multisorb1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTA-TZR_UJun13yiqh0XEHOM-aEsb2ToxC7dN18KOOuHg8gdTZfGFWuL-NtW6lycxilNcDfR0VY0_Z7Ib0bnUlhte_IoIjR_vqcYrhWM0M0iO2hPZGCxaIVjh5QXTTV4AYdN1ye41055pS/s1600/multisorb1.jpg" height="140" width="200" /></a></div>
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<span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;">Les emballages actifs, ils
offrent bien plus qu’une simple protection, ils interagissent avec l'aliment,
et dans certains cas, répondent à des changements du milieu environnant ou du
produit lui-même. Les possibilités offertes par les emballages actifs sont
prometteuses. La conservation prolongée des produits et la réduction au niveau
des pertes dues à la dégradation des aliments procurent des avantages
économiques considérables à l’industrie de l’alimentation. Au Québec, on s’en
tient à quelques absorbeurs d’oxygène ou d’humidité et aux emballages sous
atmosphère modifiée. Le marché est encore balbutiant et le principe de
précaution, adopté dans plusieurs pays, demeure un frein majeur au
développement des emballages actifs.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;">L’avenir des emballages actifs dans l’industrie
alimentaire semble être conditionné par la réduction de leur prix, combiné à
une plus grande acceptation de ces produits par tous les acteurs de la chaîne,
et surtout augmenter la durée de vie de l’aliment sans compromettre ses
propriétés organoleptiques.<o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;">Emballage Alimentaire : Mettez de
l'intelligence dans votre étiquette<o:p></o:p></span></b></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUjNEQETkW933V2bDnST6Vwp8aVQYsIGd-UcVZ4O4hkqVhAUYeTu7M-e4yVypMwliL0nnnlgm6FtRbgQ528WeO45-cVCsNOtOZG-bjkCJzE3lDsEWfrM_g82NpPt4WlOQLy3kLEdgVura8/s1600/2012-07-12-thinfilmstraw290.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUjNEQETkW933V2bDnST6Vwp8aVQYsIGd-UcVZ4O4hkqVhAUYeTu7M-e4yVypMwliL0nnnlgm6FtRbgQ528WeO45-cVCsNOtOZG-bjkCJzE3lDsEWfrM_g82NpPt4WlOQLy3kLEdgVura8/s1600/2012-07-12-thinfilmstraw290.jpg" height="171" width="200" /></a></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; text-align: justify;">Les progrès technologiques ont
permis le développement d’emballages dits intelligents intégrant de nouveaux
systèmes d'étiquetage. Ces nouvelles étiquettes mettent à la disposition du
consommateur une information claire et objective sur l’état de conservation
d’un produit. En proposant des dispositifs d’information qui « parlent »
directement au consommateur, les emballages intelligents devraient permettre de
garantir la traçabilité, la qualité et la sécurité des produits jusqu’au
consommateur.</span></div>
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<br /></div>
<br />
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;">Les emballages intelligents
devraient connaitre, dans les prochaines années, une croissance rapide, grâce
notamment à l’émergence d’indicateurs temps-température (ITT) à prix abordable.
À cela s’ajoute une véritable prise de conscience par le consommateur du rôle
que peuvent jouer ces ITT dans la sécurité alimentaire. Ces indicateurs sont
généralement irréversibles, constituant une méthode sûre et infalsifiable pour
contrôler la chaîne du froid. Ils apportent finalement une valeur ajoutée aux
produits et garantissent un lien de confiance entre le consommateur et le
produit, voire la marque.<o:p></o:p></span></div>
</div>
PakBechttp://www.blogger.com/profile/06522523407512438227noreply@blogger.com0tag:blogger.com,1999:blog-2277891225173774227.post-38110161814680731342014-11-13T15:20:00.000-04:002014-11-13T15:20:32.566-04:00L’emballage n’est pas un déchet! L’emballage n’est pas inutile!<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<i><span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;">Souvent décrié et accusé d’être
une source de contamination et de
pollution, on oublie que l’emballage remplit de nombreuses fonctions aussi bien
techniques que marketing. <o:p></o:p></span></i></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCs_IkrsiBpJY3esd9qt0b2qOsRqsMpYEs7kC_LTCY98JIKVBfdR4Vgz9Uz24xyNay8H2rGblyYoH8VIS2AIaYXXZmOEf1OxWtb5sQ7r27vHhyphenhyphen0G6GIngAZivldYJMtCymxTc8YncG-0Ur/s1600/RTEmagicC_4_3_4_agences.jpg.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCs_IkrsiBpJY3esd9qt0b2qOsRqsMpYEs7kC_LTCY98JIKVBfdR4Vgz9Uz24xyNay8H2rGblyYoH8VIS2AIaYXXZmOEf1OxWtb5sQ7r27vHhyphenhyphen0G6GIngAZivldYJMtCymxTc8YncG-0Ur/s200/RTEmagicC_4_3_4_agences.jpg.jpg" width="200" /></a></div>
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt;">
<span style="font-family: "Arial",sans-serif; font-size: 10.0pt;">La
principale fonction de l'emballage est d’être au service du produit.
L’emballage doit conserver et protéger le produit tout au long de la chaîne
allant du fabricant au consommateur en passant par le transport et le stockage
intermédiaire. Il évite ainsi qu'une partie du produit ne se perde ou ne
s'abîme, ce qui impliquerait une perte économique et écologique beaucoup plus
importante que celle causée par l'emballage. Un bon emballage constitue aussi
une garantie pour la santé et la sécurité des consommateurs. Enfin, l'emballage
a encore d'autres fonctions telles que la mise à disposition d'informations, le
marketing, la diversification et la présentation des produits en portions
adaptées.<o:p></o:p></span></div>
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<b><span style="font-family: "Arial",sans-serif; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;">Éco-conception : Réconcilier l’environnement et
l’emballage<o:p></o:p></span></b></div>
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<span style="font-family: "Arial",sans-serif; font-size: 10.0pt;">De point de vue
environnemental, l’emballage est toujours pointé du doigt. Pourtant, le problème
vient davantage du suremballage que de l’emballage lui-même. Un phénomène qui
coûte cher au fabricant et agace énormément le client. Au Québec, l’adoption de
nouvelles normes environnementales, en l’occurrence les lois 102 et 130, est
susceptible d’amorcer un changement dans la conception de l’emballage.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "Arial",sans-serif; font-size: 10.0pt;">Pour toutes les
entreprises du secteur agroalimentaire, il devient donc urgent de « produire
mieux avec moins ». La solution pourrait venir de l’</span><a href="http://pakbec.blogspot.com/search/label/Eco-conception"><span style="color: windowtext; font-family: "Arial",sans-serif; font-size: 10.0pt; text-decoration: none; text-underline: none;">écoconception</span></a><span style="font-family: "Arial",sans-serif; font-size: 10.0pt;">, une démarche
novatrice et préventive, qui vise à
minimiser l’impact de ces derniers sur l’environnement tout au long de leur
cycle de vie. Il s’agit essentiellement de privilégier la réduction à la
source, d’encourager la réutilisation et le recyclage et de promouvoir la mise
au point de matériaux renouvelables. Cette démarche est fréquemment profitable
pour l'entreprise puisque, dans la majorité des cas, elle contribue à augmenter
les profits de l'entreprise, soit par une augmentation des ventes, soit par une
réduction des coûts de production. Elle renforce l’image de marque, témoignant
de son réel engagement dans la voie de la responsabilité environnementale et
c’est un excellent moyen pour se différencier de la concurrence.<o:p></o:p></span></div>
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PakBechttp://www.blogger.com/profile/06522523407512438227noreply@blogger.com0tag:blogger.com,1999:blog-2277891225173774227.post-69315701911508585612014-11-11T08:58:00.000-04:002014-11-11T08:58:12.548-04:00Bioplastiques : Distinctions Subtiles mais Significatives<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Arial, sans-serif; font-size: 10pt;">Les bioplastiques
suscitent depuis quelques années un intérêt grandissant. Toutefois, le
développement de ce nouveau secteur n’est pas sans soulever un certain nombre
de <b><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">questionnements et de défis</span></b>.<o:p></o:p></span></div>
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<b><span style="border: 1pt none windowtext; font-family: Arial, sans-serif; font-size: 10pt; padding: 0cm;">Le vocabulaire
utilisé sème la confusion et l’amalgame</span></b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhY7TBs7l2E3oKOSt89vnLGHrIzR8j4Xs9YOp_AyqGkW0jfg96AtCmShAYbiudedjnHLYQV2MBppKHGKAJEF2LS0jRgnmcxuvJ6MjKcbrj5HrdhyleByrvw-p2jwj1FxxPJLuIYe1Q_aQTR/s1600/biodegradable-plastic-companies-250x250.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhY7TBs7l2E3oKOSt89vnLGHrIzR8j4Xs9YOp_AyqGkW0jfg96AtCmShAYbiudedjnHLYQV2MBppKHGKAJEF2LS0jRgnmcxuvJ6MjKcbrj5HrdhyleByrvw-p2jwj1FxxPJLuIYe1Q_aQTR/s1600/biodegradable-plastic-companies-250x250.jpg" /></a></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt;">Les termes «
biodégradable, compostable, biosourcé, dégradable voire oxo-biodégradable »
sont largement utilisés comme argument de promotion de matériaux
«environnementaux». La situation actuelle est plus que confuse. La sémantique
utilisée pour la promotion de ces nouveaux produits est souvent complexe,
reposant sur des termes galvaudés et jouant sur l’ambigüité, ce qui ne permet
pas aux consommateurs avertis d’opérer des choix éclairés.<o:p></o:p></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt;">Il faut dire que
la définition même du terme « bioplastique » n'est pas claire. Sciences et
Avenir définissait les bioplastiques comme étant : « un néologisme formé de
toutes pièces par les industriels et qui recouvre des plastiques à la
composition et à l’intérêt écologique très variables »<o:p></o:p></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt;">Le terme «
bioplastique » est aujourd’hui utilisé pour désigner deux réalités distinctes :
l’origine de la ressource et la gestion de la fin de vie. Contrairement aux
termes biodégradable et compostable qui font référence à la gestion de fin de
vie, le terme biosourcé est plutôt en lien avec l’origine de la ressource du bioplastique.
Il englobe donc les plastiques des trois catégories suivantes :<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Arial, sans-serif; font-size: 10pt;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: Arial, sans-serif; font-size: 10pt;">Biodégradables et issus de ressources renouvelables
: ex. PLA (Natureworks)<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Arial, sans-serif; font-size: 10pt;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: Arial, sans-serif; font-size: 10pt;">Biodégradables et issus de ressources non
renouvelables (origine fossile) : ex. Ecoflex (BASF)<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Arial, sans-serif; font-size: 10pt;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: Arial, sans-serif; font-size: 10pt;">Non biodégradables et issus de ressources
renouvelables : ex. Green PE (Braskem)<o:p></o:p></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt;">Les distinctions
sont subtiles mais importantes. Il convient de mentionner que certains
matériaux biodégradables peuvent être fabriqués à partir de ressources
fossiles. Il ne faut pas non plus confondre le biodégradable et le compostable
: la biodégradabilité ne veut pas nécessairement dire compostabilité. Si un
plastique est compostable, il est forcément biodégradable, mais la réciproque
n’est pas vraie. De plus, bio-sourcé ne veut pas dire nécessairement
compostable.<o:p></o:p></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt;">Dans un but de
clarification, il faudrait éviter l’utilisation du terme de bioplastique et lui
préférer celui de plastique compostable ou celui de plastique biosourcé
(compostable ou recyclable).<o:p></o:p></span></div>
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<b><span style="border: 1pt none windowtext; font-family: Arial, sans-serif; font-size: 10pt; padding: 0cm;">Gestion de fin de
vie, le casse-tête</span></b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><o:p></o:p></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt;">Une mauvaise
gestion de fin de vie des plastiques compostables risque potentiellement de
contaminer l’ensemble de la chaîne de recyclage ou même d’avoir des effets
pervers sur l’environnement s’ils se trouvent dans les sites d’enfouissement.
Les plastiques compostables qui sont déviés de la voie du compostage risquent
en effet, de causer plus d’impacts nocifs sur l’environnement ainsi que des
dommages au sein de l’industrie de recyclage. En effet, la dégradation d’un
bioplastique dans un site d’enfouissement génère du méthane, un des principaux
gaz à effet de serre, dont le pouvoir réchauffant est environ 23 fois supérieur
à celui du CO2. De même, les bioplastiques qui finissent dans un bac de
recyclage risquent de contaminer la chaîne de recyclage, si l’on ne peut les
différencier des pétro-plastiques.<o:p></o:p></span></div>
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<b><span style="border: 1pt none windowtext; font-family: Arial, sans-serif; font-size: 10pt; padding: 0cm;">Promouvoir avec
discernement</span></b><span style="font-family: Arial, sans-serif; font-size: 10pt;"><o:p></o:p></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt;">Il s’avère
impératif de mieux informer les consommateurs pour qu’ils comprennent quelle
est la véritable valeur ajoutée environnementale de ces produits. Le vrai débat
est celui de la valeur ajoutée environnementale des bioplastiques. Elle n’est
réelle que lorsqu’il n’est pas possible d’envisager les 3R (Réduction,
Réutilisation, Recyclage). Il ne faudrait pas laisser croire au consommateur
que tous ces matériaux qui s’arrogent le préfixe « Bio » ne posent aucun
problème en matière de déchets et pourraient magiquement disparaitre de notre
environnement. De plus, le développement des bioplastiques ne doit pas
compromettre la hiérarchie d’usage des ressources.<o:p></o:p></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt;">Promouvoir la
biodégradabilité des plastiques (A lire aussi <a href="http://www.linkedin.com/today/post/article/20140319232700-6670503-bannir-le-biod%C3%A9gradable" target="_blank"><b><span style="border: none windowtext 1.0pt; color: black; mso-border-alt: none windowtext 0cm; mso-themecolor: text1; padding: 0cm; text-decoration: none; text-underline: none;">Bannir le « Biodégradable »…!</span></b></a>) auprès des consommateurs,
peut aussi comporter le risque d’augmenter les cas d’abandon sauvage, alors que
les comportements à encourager doivent rester la prévention et la participation
individuelle au système collectif de gestion des déchets. En d’autres termes,
plastique « bio » ou « petro », il ne faut pas jeter; Il faut plutôt, dans
l’ordre, Réduire, Réutiliser, Recycler et Composter.<o:p></o:p></span></div>
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PakBechttp://www.blogger.com/profile/06522523407512438227noreply@blogger.com0tag:blogger.com,1999:blog-2277891225173774227.post-2744649406163450172014-11-10T09:08:00.001-04:002014-11-10T09:08:50.525-04:00Bannir le « biodégradable »…!<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTzzgqRtjla0kKLd1JBf_3DdGVuXvvYBDD4GKNp24j2jYlZWzkAXGs_V6ZE70SPeGAQfOWwD7yDUnJPPUfLARlgR21_rj0XdkPI02matO2fpnK6b6bAZrxfkfZqu5_ODRpYMd4c6zw6JLQ/s1600/Biodegradable.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTzzgqRtjla0kKLd1JBf_3DdGVuXvvYBDD4GKNp24j2jYlZWzkAXGs_V6ZE70SPeGAQfOWwD7yDUnJPPUfLARlgR21_rj0XdkPI02matO2fpnK6b6bAZrxfkfZqu5_ODRpYMd4c6zw6JLQ/s1600/Biodegradable.jpg" height="182" width="200" /></a></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt;">Généralement, le
terme biodégradable est perçu de façon positive par le consommateur, qui trop
souvent considère que ce qui est biodégradable peut magiquement disparaître. Il
faut rappeler que tout est potentiellement biodégradable; ce n’est qu’une
question de temps.<o:p></o:p></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt;">Derrière la
terminologie biodégradable se cache parfois une tentative à peine éhontée de
«Greenwashing». De surcroît, mettre l’accent sur la biodégradabilité d’un
plastique auprès des consommateurs peut comporter un effet pervers et faire
augmenter les risques de cas d’abandons sauvages.<o:p></o:p></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt;">Au lieu d’insister
sur l’aspect biodégradable, il serait préférable de promouvoir le compostable.
Rappelons que si un plastique est compostable, il est forcément biodégradable,
mais la réciproque n’est pas vraie. De plus en utilisant le terme compostable,
cela ne laisse plus la place à l’ambigüité : le consommateur est d’emblée
informé de ce qu’il devra en faire à la fin de son cycle de vie, c'est-à-dire
le destiner au compostage. En revanche, que doit faire le consommateur d’un
produit prétendument «biodégradable» au terme de sa vie utile? La confusion
règne.<o:p></o:p></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt;">En conclusion, il
ne faudrait pas laisser croire au consommateur que tous ces matériaux qui
s’arrogent le préfixe «Bio» ne posent aucun problème en matière de déchets et
pourraient magiquement disparaitre de notre environnement. Il s’avère impératif
de mieux informer les consommateurs. Il ne faudrait pas qu’ils leur attribuent
des vertus miraculeuses qui les déresponsabiliseraient d’une gestion plus
éco-responsable des matières résiduelles commençant par une Réduction à la
source, la Réutilisation et le Recyclage. Enfin, le compostable n’a vraiment de
valeur ajoutée environnementale que lorsqu’il n’est pas possible d’envisager
les 3R.<o:p></o:p></span></div>
</div>
PakBechttp://www.blogger.com/profile/06522523407512438227noreply@blogger.com0tag:blogger.com,1999:blog-2277891225173774227.post-23036733531563592872014-11-05T12:22:00.002-04:002014-11-05T12:25:46.816-04:00Sacs plastiques : cause environnementale dérisoire ?<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: #333333; font-size: 10pt;"><span style="font-family: Arial, Helvetica, sans-serif;">Depuis plusieurs années, un peu
partout dans le monde, les sacs en plastiques sont mis à l’index, accusés
d’être un terrible fléau environnemental dont le symbole ultime est le terrible
6ème continent formé par un vortex de déchets essentiellement plastiques
flottant au centre du Pacifique.<o:p></o:p></span></span></div>
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<span style="color: #333333; font-size: 10pt;"><span style="font-family: Arial, Helvetica, sans-serif;">Chez nous, au Québec, il
paraîtrait que la taxe de 5 cent a porté ses fruits et que les consommateurs
seraient de plus en plus nombreux à utiliser les sacs réutilisables. Et tout le
monde s’en félicite. <b>Mais est-ce
vraiment un geste vert dont on doit s’enorgueillir quand on sait que… ?<o:p></o:p></b></span></span></div>
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<ol>
<li><span style="color: #333333; font-size: 10pt;"><span style="font-family: Arial, Helvetica, sans-serif;">Le souci environnemental c'est
moins le sac en lui-même que le <b>comportement inconsidéré</b> de certains
consommateurs qui jettent les sacs n'importe où.</span></span></li>
<li><span style="color: #333333; font-size: 10pt;"><span style="font-family: Arial, Helvetica, sans-serif;">Les sacs représenteraient
seulement <b>1 % </b>des matières envoyées aux sites d’enfouissement dans lesquels le
problème n’est pas le plastique inerte mais les matières putrescibles.</span></span></li>
<li><span style="color: #333333; font-size: 10pt;"><span style="font-family: Arial, Helvetica, sans-serif;">L’une des alternatives qu’on nous
propose, le sac biodégradable ne fait toujours pas la preuve de sa valeur
ajoutée ni de son innocuité environnementale. Pire, les centres de tri, les
accusent de contaminer la chaîne du recyclage et nous demande de les jeter aux
rebus, bref de les destiner à l’enfouissement.</span></span></li>
<li><span style="color: #333333; font-size: 10pt;"><span style="font-family: Arial, Helvetica, sans-serif;">Encourager l’usage du sac
réutilisable est une politique de petits-pas qui ne cause pas de débat
politique risqué, et qui contente ceux qui veulent se donner bonne conscience…
c’est peut être bien, mais c’est trop peu, surtout pour les entreprises de la distribution
qui souhaitent développer une image éco-responsable. On parlera de véritables
efforts lorsque l’éco-conception sera généralisée.</span></span></li>
</ol>
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<b><span style="color: #333333; font-size: 10pt;"><span style="font-family: Arial, Helvetica, sans-serif;">Le sac plastique c’est un peu un non problème pour lequel on a
trouvé une solution</span><span style="font-family: Arial, sans-serif;"><o:p></o:p></span></span></b></div>
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PakBechttp://www.blogger.com/profile/06522523407512438227noreply@blogger.com2tag:blogger.com,1999:blog-2277891225173774227.post-30721820627916331722014-11-03T09:29:00.000-04:002014-11-03T09:29:09.233-04:00Innovation: think big, act small, fail fast and learn rapidly<div dir="ltr" style="text-align: left;" trbidi="on">
No fast, simple method to great innovation. Innovation is a discipline or competency which must be developed. There is no instant innovation, no just add water innovation that will create real value.
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<div style="text-align: center;">
<iframe allowfullscreen="" frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="//www.slideshare.net/slideshow/embed_code/40843409" style="border-width: 1px; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;" width="425"> </iframe> </div>
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<div style="text-align: center;">
<strong> <a href="https://fr.slideshare.net/islemyezza/innovation-the-road-to-prosperity-40843409" target="_blank" title="Innovation: Think Big, Act Small, Fail Fast and Learn Rapidly">Innovation: Think Big, Act Small, Fail Fast and Learn Rapidly</a> </strong> from <strong><a href="https://www.slideshare.net/islemyezza" target="_blank">Islem Yezza</a></strong> </div>
</div>
</div>
PakBechttp://www.blogger.com/profile/06522523407512438227noreply@blogger.com0tag:blogger.com,1999:blog-2277891225173774227.post-77872070035054575392014-11-02T12:11:00.000-04:002014-11-02T12:11:39.810-04:00Sustainability and Functionality at the Heart of Packaging Innovation <div dir="ltr" style="text-align: left;" trbidi="on">
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<ol style="text-align: left;">
<li><span style="font-family: Arial, Helvetica, sans-serif;">In the near future the role of packaging will change, we will see packaging as a <b>resource</b> rather than a resource waster </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Keeping the molecule in play will gain momentum (<b>recyclability</b>) </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Bio-based</b> packaging materials will grow, but not necessarily biodegradable. </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Bright Future for <b>Stand-Up Pouches</b>: Standing for protection, Standing for communication, Standing for convenience, Standing for sustainability </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Increasing health and environmental awareness, rising food prices and food safety concerns and improved purchasing power will drive growth in the <b>smart packaging</b> market.</span><span style="font-family: Arial, Helvetica, sans-serif; text-align: center;"> </span></li>
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<iframe allowfullscreen="" frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="//www.slideshare.net/slideshow/embed_code/28390649" style="border-width: 1px; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;" width="425"> </iframe><br /></div>
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<strong> <a href="https://fr.slideshare.net/islemyezza/sustainability-functionality-at-the-heart-of-packaging-innovation" target="_blank" title="Sustainability & Functionality at the Heart of Packaging Innovation ">Sustainability & Functionality at the Heart of Packaging Innovation </a> </strong> from <strong><a href="https://www.slideshare.net/islemyezza" target="_blank">Islem Yezza</a></strong> </div>
</div>
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PakBechttp://www.blogger.com/profile/06522523407512438227noreply@blogger.com0tag:blogger.com,1999:blog-2277891225173774227.post-29832760551484100732014-10-31T12:09:00.002-03:002014-10-31T12:09:29.919-03:00One-Third of Food Is Lost or Wasted: What Can Be Done<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal" style="background: white; margin-bottom: 0.0001pt; vertical-align: top;">
<span lang="EN-CA" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: Arial, sans-serif; font-size: 10pt;">At 2.8 trillion pounds, that's enough sustenance to feed
three billion people. In the United States, the waste is even more egregious:
More than 30 percent of our food, valued at $162 billion annually, isn't eaten.
Pile all that food on a football field and the layers would form a putrefying
casserole miles high.</span><o:p></o:p></div>
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PakBechttp://www.blogger.com/profile/06522523407512438227noreply@blogger.com0tag:blogger.com,1999:blog-2277891225173774227.post-10358841127159867802014-10-31T09:59:00.006-03:002014-10-31T10:02:09.230-03:00Fenugreen Freshpaper: keep produce fresh for 2-4 times longer<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">An innovative and active “dryer sheet of paper” made from edible organic extracts (Impregnated with organic spices) that can be placed under the produce where it’s stored.</span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Inhibit the growth of bacteria, fungi and the like, making the food last longer: keep produce fresh for 2-4 times longer than normal </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">It’s biodegradable and can be composted or recycled. </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">As long as the sheet emits a maple-like odor that means it’s active. After about two or three weeks, the smell will fade and the sheet should be
replaced.
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<strong> <a href="https://fr.slideshare.net/islemyezza/sustainability-functionality-at-the-heart-of-packaging-innovation" target="_blank" title="Sustainability & Functionality at the Heart of Packaging Innovation ">Sustainability & Functionality at the Heart of Packaging Innovation </a> </strong> from <strong><a href="https://www.slideshare.net/islemyezza" target="_blank">Islem Yezza</a></strong> </div>
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PakBechttp://www.blogger.com/profile/06522523407512438227noreply@blogger.com0tag:blogger.com,1999:blog-2277891225173774227.post-83347189578988147852014-02-20T23:33:00.000-04:002014-02-20T23:33:00.241-04:00Pakbec…The end…La fin…<div dir="ltr" style="text-align: left;" trbidi="on">
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<span lang="FR-CA" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: FR-CA;"><i>English follow</i><o:p></o:p></span></div>
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<span lang="FR-CA" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: FR-CA;">Après avoir partagé avec vous pendant 6 ans les dernières
innovations et de tendances en matière d’emballage, je décide de faire le saut
vers une autre plateforme de partage qui est LinkedIn. <o:p></o:p></span></div>
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<span lang="FR-CA" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: FR-CA;">Désormais, je publierai directement des articles sur mon profil<b><a href="http://www.linkedin.com/influencer/6670503-Islem-Yezza?goback=%2Empd2_*1_*1_*1_*1_*1_*1_20140220013923*56670503*5l*5innovation*5passe*5par*5l*5%C3%A9chec&trk=mp-details-footer-follow"> <span style="color: blue;">LinkedIn</span></a></b></span> <o:p></o:p></div>
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<span lang="FR-CA" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: FR-CA;">Pour être honnête, c’est à la fois par commodité et surtout
par manque de temps en raison de mes responsabilités familiales et
professionnelles.<o:p></o:p></span></div>
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<span lang="FR-CA" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: FR-CA;">Vous pouvez me joindre par <b><a href="http://www.linkedin.com/in/islemyezza"><span style="color: blue;">LinkedIn</span></a></b><o:p></o:p></span></div>
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<span lang="FR-CA" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: FR-CA;">Me suivre sur <b><a href="https://twitter.com/IslemYezza"><span style="color: blue;">Twitter</span></a></b><o:p></o:p></span></div>
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<span lang="FR-CA" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: FR-CA;">Et consulter mes présentations articles sur <a href="http://www.slideshare.net/islemyezza"><b><span style="color: blue;">SlideShare</span></b></a><o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGvdWhUsxrkJwjO4suNQfd3DPA7biXhtsgJ0FsDyFyF__vw82TeeEj1I_j58TM7kiZd7IMd3s_ZdQ4vz9IA-ytmnTb5pnH_hGZGcHs-OKhYBQDUl7q56XCAzAdh0z2ddUDmTok4w9tiY_v/s1600/the-end.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGvdWhUsxrkJwjO4suNQfd3DPA7biXhtsgJ0FsDyFyF__vw82TeeEj1I_j58TM7kiZd7IMd3s_ZdQ4vz9IA-ytmnTb5pnH_hGZGcHs-OKhYBQDUl7q56XCAzAdh0z2ddUDmTok4w9tiY_v/s1600/the-end.jpg" height="241" width="320" /></a></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt;">After
6 years sharing with you packaging trends and innovation, I decided to make the
jump to another platform. I will be publishing my articles directly on my
<a href="http://www.linkedin.com/influencer/6670503-Islem-Yezza?goback=%2Empd2_*1_*1_*1_*1_*1_*1_20140220013923*56670503*5l*5innovation*5passe*5par*5l*5%C3%A9chec&trk=mp-details-footer-follow"><b><span style="color: blue;">LinkedIn profile</span></b></a>.</span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">I
have to admit that I’m lacking time due to family and professional responsibilities<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">You
can connect with me On <b><a href="http://www.linkedin.com/in/islemyezza"><span style="color: blue;">LinkedIn</span></a></b><o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">Follow
me on <a href="https://twitter.com/IslemYezza"><b><span style="color: blue;">Twitter</span></b></a><o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">And
<span style="background: white;">access to my presentations and papers through <em><span style="font-style: normal;"><a href="http://www.slideshare.net/islemyezza"><b><span style="color: blue;">SlideShare</span></b></a><o:p></o:p></span></em></span></span></div>
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PakBechttp://www.blogger.com/profile/06522523407512438227noreply@blogger.com0tag:blogger.com,1999:blog-2277891225173774227.post-60812785345228626412014-01-27T23:50:00.002-04:002014-01-27T23:50:48.281-04:00“Inflation masquée”: Moins dans l’emballage au même prix<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt; text-align: justify;">
<span lang="FR-CA" style="color: #222222; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: FR-CA;">Ci-dessous
ma réaction au dernier rapport d’</span><span lang="FR-CA" style="background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;">Option consommateurs intitulé <b><a href="http://www.option-consommateurs.org/salle_presse/communiques/440/"><span style="color: blue;">Le sous-dimensionnement : tendances etencadrement au Canada et à l’étranger</span></a></b>. <o:p></o:p></span></div>
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<span style="color: #222222; font-family: Arial, sans-serif; font-size: 10pt;">L’industrie
agro-alimentaire est fortement touchée par l’augmentation des prix des denrées
alimentaires (sucre, farine et lait surtout), à laquelle s’ajoute
l’augmentation du prix de l’emballage, lui-même, tiré à la hausse par
l’explosion des cours du pétrole. </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1_0VgRUGvLA_vHRlHz-oLzmrYc9kJZfXIg2CRR6-HO81cG0KyuDn5PizUNtJjp-zKPoUf4bxTLrX_mG-58RncdVQjexuTKioPphHCspSiVvEtVU96_lWdy85IsubVQQYc25_uHuE221vp/s1600/pringles2013origmp.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1_0VgRUGvLA_vHRlHz-oLzmrYc9kJZfXIg2CRR6-HO81cG0KyuDn5PizUNtJjp-zKPoUf4bxTLrX_mG-58RncdVQjexuTKioPphHCspSiVvEtVU96_lWdy85IsubVQQYc25_uHuE221vp/s1600/pringles2013origmp.jpg" height="320" width="168" /></a></div>
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<span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: #222222;">Depuis
toujours les manufacturiers doivent trouver la juste équation entre, d’une part
le prix de leur produit, leurs profits, l’emballage et, d’autre part, les aléas
du marché comme l’augmentation des prix de la matière première, et une
compétition de plus en plus féroce. Pour rester concurrentiels et plutôt que
d’opter pour une augmentation des prix de leurs produits, plusieurs marques ont
trouvé une solution miracle : procéder à une belle cure d’amaigrissement de
l’emballage et tant qu’à faire du contenu. Si la taille de l’emballage diminue,
et si le contenu est réduit, le prix reste toutefois le même; c’est ce qu’on
appelle le «</span><b><a href="http://www.mouseprint.org/category/downsizing-2/"><span style="color: blue;">downsizing</span></a></b><span style="color: #222222;">». Le plus souvent, le consommateur ne s’en
aperçoit pas car cela se dissimule derrière un nouveau design plus moderne et
plus alléchant. <o:p></o:p></span></span></div>
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<span lang="FR-CA" style="color: #222222; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: FR-CA;">Ce
phénomène a toujours existé, mais les compagnies sont de plus en plus
nombreuses à le pratiquer. Depuis l’automne 2008, on assiste à une
recrudescence de cette pratique qui s’est largement accentuée en raison de la
crise. Selon plusieurs études de marché, près de 30% des biens emballés, et pas
seulement des produits alimentaires seraient concernés par une réduction de
taille (poids/volume).<o:p></o:p></span></div>
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<span lang="FR-CA" style="color: #222222; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: FR-CA;">Il
est pourtant certain qu’il serait plus rentable pour les entreprises de
communiquer sur ce « grignotage de contenu » et de l’expliquer au grand public,
plutôt que de le passer en douce. Cela pourrait en effet affecter l’image de la
marque. Le consommateur fidèle pourrait en effet se sentir berner et finir par
bouder celle-ci. En la matière, comme dans d’autres domaines, la transparence a
ses vertus. Par ailleurs, cela pourrait être l’occasion pour les manufacturiers
de communiquer sur la dimension environnementale d’une telle démarche de «
Shrinking ». En effet, la plupart du temps, réduire l’emballage à la source
peut être l’occasion de diminuer grandement l’impact environnemental du
produit.<o:p></o:p></span></div>
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<span lang="FR-CA" style="background: white; color: #222222; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: FR-CA;">Vous pouvez consulter<span class="apple-converted-space"> </span></span><strong><span lang="EN-CA" style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;"><a href="http://pakbec.blogspot.com/search/label/Shrinking"><span lang="FR-CA"><span style="color: blue;">ici</span></span></a></span></strong><span class="apple-converted-space"><span lang="FR-CA" style="background: white; color: #222222; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: FR-CA;"> </span><span lang="FR-CA" style="background: white; color: #222222; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: FR-CA;">le dossier sur le phénomène du
«downsizing»</span></span><span lang="FR-CA" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: FR-CA;"><o:p></o:p></span></div>
</div>
PakBechttp://www.blogger.com/profile/06522523407512438227noreply@blogger.com0tag:blogger.com,1999:blog-2277891225173774227.post-52671333687765179012014-01-24T22:46:00.000-04:002014-01-24T22:46:58.322-04:00Comment développer une culture de l'innovation ?<div dir="ltr" style="text-align: left;" trbidi="on">
<span font-weight:="" lang="FR-CA" normal="" style="font-family: Arial, sans-serif; font-size: 10pt;">Je partage avec trois citations que je retiens de l’article : Comment développer une culture de l'innovation? paru dans Lesechos.fr</span>
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<span font-weight:="" lang="FR-CA" normal="" style="font-family: Arial, sans-serif; font-size: 10pt;"><br /></span>
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<span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj10abU2mBasmJhZnIpasnuSlDMYE08XyMq2d6eFtipPfkjjRQl6Qn6GMPVcuLYQ0ZlRMqwsHkcL5c89HFtuC9ji3T_15-PTN_hlGjyCOnDdfGLHENsIwZpKiaM8UbYhyXgfz5SP4xDWLfL/s1600/develop-culture-innovation.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: justify;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj10abU2mBasmJhZnIpasnuSlDMYE08XyMq2d6eFtipPfkjjRQl6Qn6GMPVcuLYQ0ZlRMqwsHkcL5c89HFtuC9ji3T_15-PTN_hlGjyCOnDdfGLHENsIwZpKiaM8UbYhyXgfz5SP4xDWLfL/s1600/develop-culture-innovation.jpg" height="127" width="200" /></a></span></div>
<span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">
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<span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;"><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">Une innovation est souvent une coconstruction pluridisciplinaire qui
implique de ne pas raisonner en ergotages d'experts, mais en combinant les
apports parfois incongrus ou contre nature. Et ceci implique de savoir composer
avec les ego de chacun, les enjeux de carrières, les territoires et précarrés
afin de développer les leviers d'une Intelligence Coopérative sachant concilier
les différences et transcender les conflits.<o:p></o:p></span></span></div>
<span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">
</span>
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<span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;"><br /></span></div>
<span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">
<div class="MsoListParagraphCxSpFirst" style="font-weight: normal; margin: 0in 0in 0.0001pt; text-align: justify;">
<span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">Pour
optimiser l'innovation dans nos entreprises, il devient alors essentiel
d'installer une culture d'innovation, ce qui signifie faire évoluer
l'existante, composer avec ses atouts et transformer ses paradoxes.</span><o:p></o:p></div>
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<span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">La culture d'entreprise
constitue en quelque sorte l'humus qui permet aux graines semées (idées,
projets) de se développer et de trouver en interne comme en externe les
conditions de leur germination et de leur croissance.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0.0001pt; text-align: justify;">
<span lang="FR-CA" style="background-color: white; font-family: Arial, sans-serif; font-size: 10pt;"><b><a href="http://lecercle.lesechos.fr/economie-societe/recherche-innovation/innovation/221189476/comment-developper-culture-linnovation"><span style="color: blue;">Lire l’intégralité de l’article</span></a></b><o:p></o:p></span></div>
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</span></div>
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PakBechttp://www.blogger.com/profile/06522523407512438227noreply@blogger.com0tag:blogger.com,1999:blog-2277891225173774227.post-40194705187584601592014-01-05T20:21:00.001-04:002014-01-05T20:33:07.026-04:00Seven Strategy Questions: A Simple Approach for Better Execution<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwstHEsdCtpdV5A2gPVpksk_bhZ07Mnxm6e9APvDaiNE-3MGo6E-1P1qRuGJ3AJACup6FBXQU9dNf27dbWCsSW8R1xrBS97nFxmsDjqsDWzEiMYP89OYGDJ8R31G0wIBIIr9GUP7uzasS3/s1600/9556216.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwstHEsdCtpdV5A2gPVpksk_bhZ07Mnxm6e9APvDaiNE-3MGo6E-1P1qRuGJ3AJACup6FBXQU9dNf27dbWCsSW8R1xrBS97nFxmsDjqsDWzEiMYP89OYGDJ8R31G0wIBIIr9GUP7uzasS3/s1600/9556216.jpg" height="200" width="135" /></a></div>
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<span lang="EN-CA" style="font-family: "Arial","sans-serif"; font-size: 10.0pt;">I've just
finished reading "<b><a href="http://www.amazon.ca/Seven-Strategy-Questions-Approach-Execution/dp/142213332X"><span style="color: blue;">Seven Strategy Questions: A Simple Approach for Better Execution</span></a></b>" by Robert Simons. This
book is concise, inspiring, well written and contains execution approaches that
are simple to use in daily business operations. <o:p></o:p></span></div>
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<span lang="EN-CA" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-fareast-font-family: Calibri;">The
author Robert Simons, a professor at Harvard Business School, states that three
things in life are certain: (1) death, (2) taxes, and (3) the fact that today’s
strategy won’t work tomorrow. </span><br />
<span lang="EN-CA" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-fareast-font-family: Calibri;"><br /></span>
<span lang="EN-CA" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-fareast-font-family: Calibri;">Simons, argues that to stay ahead of the pack,
you must translate your competitive strategy into day-to-day actions that will enable
your company to win in the marketplace. </span><span style="font-family: Arial, sans-serif; font-size: 13px;">T<b>his means channeling resources into the right efforts, striking a balance between innovation and control, and getting everyone pulling in the same direction.</b> </span><span style="font-family: Arial, sans-serif; font-size: 10pt;">He asks seven questions which are
supposed to create the necessary management dialogue.</span></div>
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<span lang="EN-CA" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-fareast-font-family: Calibri;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe1Ib0p5ovuTjMpHOKJdk2o5wJ2F1aeHzlSAL1Zr47Dzu_3nHf8m6AUeV9G02ZYxSmXID4eFfCnXdM6JXETXnxvg41ikxE17KmnVUqB4QjFKUZzMAIVRGmNU5_Kv2P7ktCKk_Q8jx4u7IE/s1600/Service-Strategy-and-Harvard-blog-pic.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe1Ib0p5ovuTjMpHOKJdk2o5wJ2F1aeHzlSAL1Zr47Dzu_3nHf8m6AUeV9G02ZYxSmXID4eFfCnXdM6JXETXnxvg41ikxE17KmnVUqB4QjFKUZzMAIVRGmNU5_Kv2P7ktCKk_Q8jx4u7IE/s1600/Service-Strategy-and-Harvard-blog-pic.png" height="306" width="400" /></a></div>
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<span lang="EN-CA" style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: EN-CA; mso-fareast-font-family: Calibri;"><br /></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt;">By posing these
provocative questions, you identify critical gaps in your strategy execution
processes, focus on the most important choices you must make, and understand
what's at stake in each one.</span></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt;">Simons writes, it's
about "tightening your business thinking" and avoiding "unstated
assumptions that, if poorly conceived, can sap your business of its energy and
potential."</span></div>
</div>
PakBechttp://www.blogger.com/profile/06522523407512438227noreply@blogger.com0tag:blogger.com,1999:blog-2277891225173774227.post-45508598748450852712013-12-28T23:06:00.000-04:002013-12-28T23:06:05.229-04:00Le Bilan 2013 – Innovation, Emballage et Médias Sociaux<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt; text-align: justify;">
<b><span lang="FR-CA" style="background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;">2014 est à nos
portes, c’est l’heure du bilan!<o:p></o:p></span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6BzlNw1BonD-c2RLDaK1nMfmGqVYtSZRVckjheBlPe8JP2HfpaLKHbFw8uTDpsCVADlC03amsmvPsIA8XbQIPQQh88yhPh4Lbz10P5qmj6sTIUq1MnxCQjx3E4OOGZaLpptbfK48r6Onq/s1600/656e61fdebd5c6c58e69d37579fc9a8d.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6BzlNw1BonD-c2RLDaK1nMfmGqVYtSZRVckjheBlPe8JP2HfpaLKHbFw8uTDpsCVADlC03amsmvPsIA8XbQIPQQh88yhPh4Lbz10P5qmj6sTIUq1MnxCQjx3E4OOGZaLpptbfK48r6Onq/s200/656e61fdebd5c6c58e69d37579fc9a8d.jpg" width="200" /></a></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; vertical-align: baseline;">
<span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">Après une expérience très enrichissante
chez Cascades, je rejoins Ecolab pour relever de nouveaux défis. Mon nouveau secteur
d’activité m’éloigne quelque peu de l’emballage; néanmoins, on n’abandonne pas
si facilement un secteur aussi passionnant et dans lequel, en 10 ans, on a forgé
une solide expérience et un large réseau de contacts. </span></div>
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<span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; vertical-align: baseline;">
<span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">Je continuerai à bloguer
et partager avec vous les dernières tendances et innovations en matière d’emballage.
J’utiliserai aussi Twitter (</span><span lang="EN-CA" style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"><a href="http://twitter.com/#!/IslemYezza"><b><span lang="FR-CA"><span style="color: blue;">ici</span></span></b></a></span><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">), et linkedIn (<b><a href="http://www.linkedin.com/in/islemyezza"><span style="color: blue;">ici</span></a></b>) comme outil
de veille et d’échanges.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt;">A l’occasion du 6</span><sup style="font-family: Arial, sans-serif;">ème</sup><span style="font-family: Arial, sans-serif; font-size: 10pt;"> anniversaire
de PakBec, j’élargirai les sujets traités. Innovation, le leadership et le
social selling seront au menu.</span></div>
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<br /></div>
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<b><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">Je vous présente mes meilleurs
vœux pour 2014. Que cette nouvelle année soit emballante, active, innovante et
éco-responsable!</span></b><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;"><o:p></o:p></span></div>
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<span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">Un retour sur l’année 2013 qui fût riche en
conférences et articles de vulgarisation. Voici un condensé de mes diverses
communications. Par ailleurs, toutes mes présentations
et articles sont disponibles sur<span class="apple-converted-space"> </span></span><span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt;"><a href="http://fr.slideshare.net/islemyezza"><b><span lang="FR-CA" style="background-position: initial initial; background-repeat: initial initial; color: blue;">SlideShare</span></b></a></span><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">.</span></div>
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<b><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;">CONFERENCES</span></b></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;"><br /></span></b></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqub2skG4NV9q-zR77n5v5_kz7dhRWSK1rc3F8Zez74xLYR_Hm8f8Ao9gutyoNgQiUS3DcQ7D-31mNixcoYPVQdLhKT9uxtUJodQBGxQVHJgRtRRvXLYWUlOujPFukjAXqMQeEaJDbBVyC/s1600/20131118_fostplus_088.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqub2skG4NV9q-zR77n5v5_kz7dhRWSK1rc3F8Zez74xLYR_Hm8f8Ao9gutyoNgQiUS3DcQ7D-31mNixcoYPVQdLhKT9uxtUJodQBGxQVHJgRtRRvXLYWUlOujPFukjAXqMQeEaJDbBVyC/s200/20131118_fostplus_088.jpg" width="200" /></a></div>
<h3 style="background-color: white; margin-top: 0in; text-align: justify;">
<ol>
<li><b><span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">Sustainability
& Functionality at the Heart of Packaging Innovation. </span></b><span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="font-weight: normal;">You can download </span><a href="http://pakbec.blogspot.ca/2013/11/you-find-enclosed-my-talk-entitled.html"><span style="color: blue;">here</span></a><span style="font-weight: normal;"> this talk</span></span><span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt; font-weight: normal;"> given at the</span><span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt; font-weight: normal;"> </span><span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt; font-weight: normal;"><a href="http://gondola.be/greenerevent/fr/"><span style="color: blue;">Greener
Packaging Awards</span></a>, November 18, 2013 in Brussels, Belgium.</span></li>
<li><span lang="EN-CA" style="background-color: transparent; font-family: Arial, sans-serif; font-size: 10pt;"><span lang="FR-CA"><b>Emballage Alimentaire: Un Ami de
L’environnement! Un Partenaire Actif! Un Indicateur Intelligent!</b></span></span><span class="MsoHyperlink" style="background-color: transparent;"><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;"><b>.</b>
<span style="font-weight: normal;">Cliquez </span><a href="http://pakbec.blogspot.ca/2013/10/emballage-alimentaire-un-ami-de.html"><span style="color: blue;">ici</span></a><span style="font-weight: normal;"> pour télécharger cette conférence que j’ai donnée dans le cadre de
la Semaine québécoise de réduction des déchets 2013.</span></span></span></li>
<li><b><span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">Smart Packaging: Food Safety Enhancement, Shelf-life
Extension and Food Waste Reduction.</span></b><span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt;"> <span style="font-weight: normal;">You can download
</span><a href="http://pakbec.blogspot.ca/2013/05/smart-packaging-food-safety-enhancement.html"><span style="color: blue;">here</span></a><span style="font-weight: normal;"> this talk given at the</span><span class="apple-converted-space" style="font-weight: normal;"> </span></span><span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt; font-weight: normal;"><a href="http://pakbec.blogspot.ca/2013/02/smart-packaging-food-safety-enhancement.html"><span style="color: black; mso-bidi-font-family: Arial; mso-themecolor: text1;">SIAL Canada</span></a>, April 30, 2013 in Toronto, Canada.</span></li>
<li><b><span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">Recyclable coated paper for Food service Packaging</span></b><span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">. <span style="font-weight: normal;">You can
download </span><a href="http://pakbec.blogspot.ca/2013/04/recyclable-coated-paper-for-food_5.html"><b><span style="color: blue;">here</span></b></a> t<span style="font-weight: normal;">his talk given at the Food Packaging CoRR Conference,
April 4, 2013, Washington, DC, USA. </span></span><span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="font-weight: normal;">Wrap-up and videos are
also available </span><b><a href="http://www.pakbec.blogspot.ca/2013/06/corr-paper-foodservice-packaging.html"><span style="color: blue;">here</span></a></b></span></li>
</ol>
</h3>
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<b><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">ARTICLES DE VULGARISATION</span></b></div>
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<span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">J’ai été invité à rédiger une
chronique régulière dans le magazine<span class="apple-converted-space"> </span></span><span lang="EN-CA" style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"><a href="http://www.actualitealimentaire.com/publications/aa"><b><span lang="FR-CA"><span style="color: blue;">Actualité Alimentaire</span></span></b></a></span><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRLSK-HrZKmnvZwPN6c3xf4J86Qrp9zM7QnoyeuPJ8Ut9gNXVZ2aqNsYMQ6QU_xvyfflzVl0ah6KzoklAI_2r8UUKc0XqxceFqKyKU_EtpP7emdkW0uoQ8d0cYR_0kdm1fj2AsVINL1eL1/s1600/download.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRLSK-HrZKmnvZwPN6c3xf4J86Qrp9zM7QnoyeuPJ8Ut9gNXVZ2aqNsYMQ6QU_xvyfflzVl0ah6KzoklAI_2r8UUKc0XqxceFqKyKU_EtpP7emdkW0uoQ8d0cYR_0kdm1fj2AsVINL1eL1/s200/download.jpg" width="154" /></a></div>
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<ol>
<li><span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt;"><span lang="FR-CA">Innover ou périr? Promouvoir une
culture d’innovation</span></span><span class="MsoHyperlink"><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="font-weight: normal;"> - cliquez </span><a href="http://www.pakbec.blogspot.ca/2013/10/innover-ou-perir-promouvoir-une-culture.html"><span style="color: blue;">ici</span></a></span></span></li>
<li><b style="background-color: transparent;"><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">Emballage Alimentaire: Se
Démarquer et se Faire Remarquer </span></b><span class="MsoHyperlink" style="background-color: transparent;"><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">- cliquez <b><a href="http://www.pakbec.blogspot.ca/2013/09/emballage-alimentaire-se-demarquer-et.html"><span style="color: blue;">ici</span></a></b></span></span></li>
<li><b><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">Emballage Alimentaire: un ami de
l'environnement et un partenaire intelligent </span></b><span class="MsoHyperlink"><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">- cliquez <b><a href="http://www.pakbec.blogspot.ca/2013/06/emballage-alimentaire-un-ami-de.html"><span style="color: blue;">ici</span></a></b></span></span></li>
<li><b><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">Scandale de la viande de
Cheval : la traçabilité en question! </span></b><span class="MsoHyperlink"><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">- cliquez <a href="http://www.pakbec.blogspot.ca/2013/04/scandale-de-la-viande-de-cheval-la.html"><b><span style="color: blue;">ici</span></b></a></span></span></li>
<li><b><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">Du Marketing Vert au Marketing
Eco-responsable </span></b><span class="MsoHyperlink"><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">- cliquez <b><a href="http://www.pakbec.blogspot.ca/2013/03/du-marketing-vert-au-marketing-eco.html"><span style="color: blue;">ici</span></a></b></span></span></li>
<li><span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt;"><span lang="FR-CA"><b>Emballage Alimentaire: Un
Partenaire Actif !</b></span></span><span class="MsoHyperlink"><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;"> </span><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">- cliquez </span><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;"><a href="http://www.pakbec.blogspot.ca/2013/01/emballage-alimentaire-un-partenaire.html"><span style="color: blue;">ici</span></a></span></span></li>
</ol>
</h3>
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<span style="background-color: white; font-family: Arial, sans-serif; font-size: 10pt; text-align: justify;">J’ai aussi contribué avec
quelques posts sur le </span><b style="font-family: Arial, sans-serif; font-size: 10pt; text-align: justify;"><span style="color: blue;"><a href="http://blogue.cascades.com/">Blogue Vert de Cascades</a></span></b></div>
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<ol>
<li><b><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">Emballages
Écoresponsables : Concevoir Mieux avec Moins </span></b><span class="MsoHyperlink"><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">- cliquez <a href="http://www.pakbec.blogspot.ca/2013/08/emballages-ecoresponsables-concevoir.html"><span style="color: blue;"><b>ici</b></span></a></span></span></li>
<li><span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt;"><b>Eco-Friendly Packaging: Designing Better with Less</b> </span><span class="MsoHyperlink"><span style="font-family: Arial, sans-serif; font-size: 10pt;">- cliquez <a href="http://www.pakbec.blogspot.ca/2013/08/eco-friendly-packaging-designing-better.html"><span style="color: blue;">ici</span></a></span></span></li>
<li><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt; text-align: left;"><b>L’innovation, une affaire de collaboration</b> </span><span class="MsoHyperlink" style="text-align: left;"><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">-
cliquez <a href="http://www.pakbec.blogspot.ca/2013/01/linnovation-une-affaire-de-collaboration_7.html"><span style="color: blue;"><b>ici</b></span></a></span></span></li>
<li><span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt;"><b>Innovation through Collaboration</b> </span><span class="MsoHyperlink"><span style="font-family: Arial, sans-serif; font-size: 10pt;">- cliquez </span><span style="font-family: Arial, sans-serif; font-size: 10pt;"><a href="http://www.pakbec.blogspot.ca/2013/01/innovation-through-collaboration.html"><span style="color: blue;"><b>ici</b></span></a></span></span></li>
</ol>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1YkN8kQG3QaQ6wnK7nlcYcAlguOo6v8Cf6wcFhswsV-NxZyHMxcrNUxtONo6HZNp74iI1XpOZ3nnw1-T_cG6wdny7MNRxK0odfl1sdZMVn7ffpcqXSU0dzERTdiAN5m2xecGllRlaUF9F/s1600/580148_490190467720329_1284586518_n.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1YkN8kQG3QaQ6wnK7nlcYcAlguOo6v8Cf6wcFhswsV-NxZyHMxcrNUxtONo6HZNp74iI1XpOZ3nnw1-T_cG6wdny7MNRxK0odfl1sdZMVn7ffpcqXSU0dzERTdiAN5m2xecGllRlaUF9F/s200/580148_490190467720329_1284586518_n.jpg" width="146" /></a></div>
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<span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt; text-align: justify;">Finalement, j’ai été
i</span><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt; text-align: justify;">nvité
par le magazine PREMIUM à commenter l’article :<span class="apple-converted-space"> </span></span><u style="text-align: justify;"><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">Managing Your Innovation
Portfolio</span></u><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt; text-align: justify;">,
publié dans le<span class="apple-converted-space"> </span></span><u style="text-align: justify;"><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">Harvard Business Review</span></u><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt; text-align: justify;">. Cliquez <b><a href="http://www.pakbec.blogspot.ca/2013/05/innovation-une-strategie-batie-sur.html"><span style="color: blue;">ici</span></a></b>
pour lire mes commentaires : </span><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt; text-align: justify;">Innovation : Une stratégie bâtie sur mesure</span></div>
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<b><span lang="FR-CA" style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;">JURY ET CONCOURS<o:p></o:p></span></b></div>
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<span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt; font-weight: normal;">Pour la deuxième
année de suite j’ai eu la chance de vivre une expérience très enrichissante en
ayant l’honneur de siéger au sein du jury<span class="apple-converted-space"> </span></span><span lang="EN-CA" style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"><a href="http://pakbec.blogspot.ca/2012/09/les-prix-gaia-le-meilleur-en-emballage.html"><span lang="FR-CA"><span style="color: blue;">Les prix GAIA</span></span></a></span><span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt; font-weight: normal;">: Le meilleur
en emballage et mise en marché en alimentation. </span></h3>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; text-align: left;"> </span></h3>
<div>
<span lang="FR-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">J’ai aussi été retenu parmi
les 7 finalistes du concours #socialselling. </span><span style="font-family: Arial, sans-serif; font-size: 10pt;">My Secret Sauce:</span></div>
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<span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">Using LinkedIn Groups <o:p></o:p></span></div>
<br />
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<span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">Ranking high in Google organic results</span></div>
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<span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt;"><br /></span></div>
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<span lang="EN-CA" style="font-family: "Arial","sans-serif"; font-size: 10.0pt;"><a href="http://www.pakbec.blogspot.ca/2013/09/sharing-best-social-selling-stories-of.html"><span style="color: blue;">Sharing
the BEST Social Selling Stories of 2013: My Secret Sauce</span></a></span><span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt; font-weight: normal;"><o:p></o:p></span></h3>
</div>
PakBechttp://www.blogger.com/profile/06522523407512438227noreply@blogger.com0tag:blogger.com,1999:blog-2277891225173774227.post-43088026787919906812013-12-15T17:27:00.000-04:002013-12-15T17:27:34.450-04:00Five Packaging Trends That Will Shape 2014: Smart, Social, Flexible, Convenient and Sustainable <div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Arial, sans-serif; font-size: 10pt;">Here is my list of 5 packaging trends to watch closely in 2014:<o:p></o:p></span></div>
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<b style="text-indent: -0.25in;"><span style="font-family: Arial, sans-serif; font-size: 10pt;"> 1) Food
waste, Smart Packaging a part of the Solution</span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiD__ZqomdXR1lAUhMud6ELYtSy1vC6rDXmLmIY3rupWQDX9w7Tgp-KHr2VHQcnouij-iJB0KEny7p1Lo19sfYMzUW5kj4OB-vMkVrMd8pIgi-f80D9Lhf5zBWE4CnutW4OKAtrJweuhZYo/s1600/1+Food+waste.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="115" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiD__ZqomdXR1lAUhMud6ELYtSy1vC6rDXmLmIY3rupWQDX9w7Tgp-KHr2VHQcnouij-iJB0KEny7p1Lo19sfYMzUW5kj4OB-vMkVrMd8pIgi-f80D9Lhf5zBWE4CnutW4OKAtrJweuhZYo/s200/1+Food+waste.jpg" width="200" /></a></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt;">In a world of 7 billion people, set to grow to 9 billion by 2050,
wasting food makes no sense Economically, Ethically and
Environmentally. <o:p></o:p></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt;">Food safety and Food waste is a bigger environmental problem than
packaging waste. Packaging has a vital role to play in containing and
protecting food as it moves through the supply chain from farm to fork. Shelf-life
extension is the Holy Grail for the food industry.<o:p></o:p></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt;"> <o:p></o:p></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt;">Smart packaging (active and intelligent) has been focused on retailer-benefits,
namely: food safety and security, spoilage reduction and extending shelf-life. In
the future expect it to be more consumers focused: delivering enhanced
freshness and better information to elevate product quality for consumers.<o:p></o:p></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 10pt;">According to Freedonia Group (2012), US Demand for smart packaging is
forecast to climb 8% annually to $2.3
billion in 2015, significantly outpacing overall packaging demand. Advances
will be driven by the availability of products with more reasonable price
points and those offering enhanced shelf life and/or improved quality. <o:p></o:p></span></div>
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<b style="text-indent: -0.25in;"><span style="font-family: Arial, sans-serif; font-size: 10pt;"> 2) Stand-Up
Pouches are growing rapidly - </span></b><span style="font-family: Arial, sans-serif; font-size: 10pt; text-indent: -0.25in;">Standing for protection, communication,
convenience, and sustainability</span></div>
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<span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">Consumers’ nomadic life-styles and the growing number of
single and senior households favor a trend toward single and small-portion
packs. Flexible packaging, especially stand-up pouches constitute the ideal
solution.<o:p></o:p></span></div>
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<span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">The top three packaging characteristics cited
by packagers as reasons for choosing stand-up Pouches are cost savings per
individual package, improvements in shelf appeal and better barrier performance.
The top three manufacturing performance justifications for the choice of
flexible packaging are decreased operating costs, increased output, and greater
flexibility in manufacturing change-over.<o:p></o:p></span></div>
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<span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">According to PCI Films Consulting (2013),
US demand for stand-up pouches is forecast to grow by 42% over the next five
years to reach almost 24 billion units in 2018. Beverages and pet food are the
largest end use categories, closely followed by human food applications with
around 30% share. One of the key factors contributing to this market growth is
the increase in demand for convenience in packaging.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjenz7W3rg5Y6npsMu2wPKOfWQNRtNuEJNCymsJAjsjAF5_Fo3z42GtZ88stRxJGbeuy5ZgXhyphenhyphen7gmRljkM7UoubYyDjgvyU04BuDetmFkbLd7e6RDA-eDr-vkTDA6WTyg_haWh-V3fmB44E/s1600/2+TheFreedoniaGroup-large.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="144" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjenz7W3rg5Y6npsMu2wPKOfWQNRtNuEJNCymsJAjsjAF5_Fo3z42GtZ88stRxJGbeuy5ZgXhyphenhyphen7gmRljkM7UoubYyDjgvyU04BuDetmFkbLd7e6RDA-eDr-vkTDA6WTyg_haWh-V3fmB44E/s320/2+TheFreedoniaGroup-large.png" width="320" /></a></div>
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<b style="text-align: justify; text-indent: -0.25in;"><span style="font-family: Arial, sans-serif; font-size: 10pt;"> 3) Bio-based
packaging materials will grow, but not necessarily biodegradable</span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbVtL6MJRWziYz4xtQJjFowBwZaKlUaLwbr4_3BSfT3M1aWxCjs-wOutiBR4Wf9wk-gSJ3NBaqZhmq9UDmjTXTgxxGwg2byQU-Dr48lUER6Sr4oruVnpx6uBcGV6RzQ4o4vNvr8FI_ISZ-/s1600/3+Biobased.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="109" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbVtL6MJRWziYz4xtQJjFowBwZaKlUaLwbr4_3BSfT3M1aWxCjs-wOutiBR4Wf9wk-gSJ3NBaqZhmq9UDmjTXTgxxGwg2byQU-Dr48lUER6Sr4oruVnpx6uBcGV6RzQ4o4vNvr8FI_ISZ-/s200/3+Biobased.jpg" width="200" /></a></div>
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<span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">Recyclable
PET made from renewable resource (Sugarcane) is projected to offer significant
growth potential over the longer term, particularly as large corporations,
especially those in the soft drink industry, are investing heavily in the
development of this material. <o:p></o:p></span></div>
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<span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">According
to European Bioplastics (2013), the production capacity of biobased PET today is
around 600,000 tonnes a year. This
volume is reported to grow to roughly 5 million tonnes by 2016. Regarding rigid
applications, PET is mainly used to make beverage bottles, other transparent
bottles or rigid trays and films. <o:p></o:p></span></div>
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<b style="text-indent: -0.25in;"><span style="font-family: Arial, sans-serif; font-size: 10pt;"> 4) Inbound
Marketing - Social media and social selling</span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-dQrDAw9ui_HBuKicBhhNFIe8IaR9CUuooyDQYeykhDt1KqZcjAZNizVMCDBwvmPSirUOlyRv3dEwNuNY3zSpzdQSQJXM1v1DugcdVsJxaP2JKufFc4eFS1TdxjszWNy7p7OBhuLi6A0I/s1600/4+GlobalSocialSelling.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="164" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-dQrDAw9ui_HBuKicBhhNFIe8IaR9CUuooyDQYeykhDt1KqZcjAZNizVMCDBwvmPSirUOlyRv3dEwNuNY3zSpzdQSQJXM1v1DugcdVsJxaP2JKufFc4eFS1TdxjszWNy7p7OBhuLi6A0I/s200/4+GlobalSocialSelling.jpg" width="200" /></a></div>
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<span lang="EN-CA" style="background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;">Social selling has rapidly gained influence as a powerful B2B
strategy for building customer relationships, as well as generating sales
opportunities</span>. People want to buy from a company they can trust as being
honest and transparent. Your positive and social interactions in social media
networks will go a long way in establishing the credibility of your brand. The
more people feel they can trust you, the more people they will tell about you.<o:p></o:p></div>
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<span lang="EN-CA" style="background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;">It is clear that marketing is changing on a fundamental level
as the internet continues to revolutionize how we find, buy, sell, and interact
with brands and their products or services. The days of annoying consumers with
intrusive advertising and marketing tactics are fading. Traditional Marketing
was about pushing messages out. Today it’s about pulling people in. Inbound
marketing is a marketing focused on getting found by customers. The new
age of marketing is about providing value and earning customer loyalty instead
of simply pounding a message into consumers heads and hoping it will stick.<o:p></o:p></span></div>
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<span lang="EN-CA" style="background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;">From a recent Canadean report “Global Packaging Industry CEO
Business Outlook Survey 2012-2013”, advertising budgets, “email and
newsletters,” “social media and networking sites” and “public relations” are
expected to register the highest investment, identified by 47%, 44%, and 36%,
respectively. Conversely, “television,” “outdoor,” “radio” and “newspaper”
advertising is expected to decline.<o:p></o:p></span></div>
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<b style="text-indent: -0.25in;"><span style="font-family: Arial, sans-serif; font-size: 10pt;"> 5) e-Commerce
– a sales channel for growth</span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixUY2Ox0zVhMoAzE9MjF3QvjFfXJegX89Ff2pCeEoA2DHyxQq82UEbppYgH_OMiiRbaAMqL6Hl-UmbOqPLqIB7sUZJG4A8oUYE3MAc8sg5uc0uZMGeAuMgnRQOwGZ2rj1APoD9Nq_zGtw8/s1600/5+e-commerce.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixUY2Ox0zVhMoAzE9MjF3QvjFfXJegX89Ff2pCeEoA2DHyxQq82UEbppYgH_OMiiRbaAMqL6Hl-UmbOqPLqIB7sUZJG4A8oUYE3MAc8sg5uc0uZMGeAuMgnRQOwGZ2rj1APoD9Nq_zGtw8/s200/5+e-commerce.jpg" width="150" /></a></div>
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<span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">It’s
no secret that online retailers are gaining serious market share</span>. Consumers
spent a total of $5.3 billion online over Thanksgiving weekend, an increase of
22% over last year, when shoppers spent $4.3 billion online. Cyber Monday, the
busiest online shopping day of the year, broke yet another record this year as
shoppers spent<span class="apple-converted-space"> $1.74 billion online</span>,
marking a record for the most dollars spent online in a single day. By 2017,
eMarketer estimates that e-commerce spending will reach $440 billion<o:p></o:p></div>
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<span lang="EN-CA" style="background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;">The growth in e-commerce presents an opportunity to assess
the whole supply chain, to consider new types of packaging. As e-commerce
grows, it may be possible to use simpler retail packs, make them smaller, leave
them unprinted or perhaps remove them entirely.<o:p></o:p></span></div>
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<span lang="EN-CA" style="background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10pt;">The continuing popularity of online shopping will propel
healthy gains for corrugated boxes used in the fulfillment of Internet sales
(Corrugated & Paperboard Boxes, Freedonia 2012).<o:p></o:p></span></div>
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<b><i><span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt;">Best wishes for a healthy, wealthy, sustainable and
innovative New Year 2014!</span></i></b><span lang="EN-CA" style="font-family: Arial, sans-serif; font-size: 10pt;"><o:p></o:p></span></div>
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PakBechttp://www.blogger.com/profile/06522523407512438227noreply@blogger.com0tag:blogger.com,1999:blog-2277891225173774227.post-11669925216870724382013-11-18T21:27:00.000-04:002013-11-18T21:27:54.590-04:00Sustainability & Functionality at the Heart of Packaging Innovation <div dir="ltr" style="text-align: left;" trbidi="on">
You find enclosed my talk entitled: "<b>Sustainability & Functionality at the Heart of Packaging Innovation</b>" given at the <a href="http://gondola.be/greenerevent/fr/"><b><span style="color: blue;">Greener Packaging Awards</span></b></a>, November 18, 2013 in Brussels, Belgium.<br />
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<iframe allowfullscreen="" frameborder="0" height="356" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/28390649" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px;" width="427"> </iframe></div>
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<strong> <a href="https://www.slideshare.net/islemyezza/sustainability-functionality-at-the-heart-of-packaging-innovation" target="_blank" title="Sustainability & Functionality at the Heart of Packaging Innovation ">Sustainability & Functionality at the Heart of Packaging Innovation </a> </strong> from <strong><a href="http://www.slideshare.net/islemyezza" target="_blank">Islem Yezza</a></strong> </div>
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PakBechttp://www.blogger.com/profile/06522523407512438227noreply@blogger.com0tag:blogger.com,1999:blog-2277891225173774227.post-28581268267558968952013-10-31T11:40:00.000-03:002013-10-31T11:40:52.474-03:00Innover ou périr? Promouvoir une culture d’innovation<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhP6cgrt_mf3OCG_Kn6ELwwrPOCuuF9Q0l05IpEt5rgZAGyJOvD0ooNW6mGSzysWEOOWJR73fnIvPjtxGjkRAphVMn2Xu-ZBtM7XvKGzvr_4vwqzy56FhYil6vE5-A0tl5IIJarl3TzUIIW/s1600/open-innovation.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="141" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhP6cgrt_mf3OCG_Kn6ELwwrPOCuuF9Q0l05IpEt5rgZAGyJOvD0ooNW6mGSzysWEOOWJR73fnIvPjtxGjkRAphVMn2Xu-ZBtM7XvKGzvr_4vwqzy56FhYil6vE5-A0tl5IIJarl3TzUIIW/s200/open-innovation.jpg" width="200" /></a></div>
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<span style="color: #222222; font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA;">Je vous invite à lire mon article publié
dans le dernier numéro de la revue <a href="http://www.actualitealimentaire.com/publications/aa"><span style="color: blue;"><strong>l’Actualité Alimentaire</strong></span></a>: </span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;">Innover ou périr? Promouvoir une culture
d’innovation<o:p></o:p></span></b></div>
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<b><span style="background: white; color: #2a2a2a; font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA;">Nb: N'hésitez pas
à me contacter (</span></b><b><span style="background: white; color: blue; font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA;">pak-bec@hotmail.com</span></b><b><span style="background: white; color: #2a2a2a; font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA;">) si vous voulez consulter
l'intégrale de cet article.<o:p></o:p></span></b></div>
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<span lang="EN-CA"><a href="http://www.forbes.com/sites/martinzwilling/2011/10/24/innovation-is-about-execution-despite-the-myths/#comments_header"><b><span lang="FR-CA" style="display: none; font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA; mso-hide: all;"><span style="color: #0973b6;">2 comments, 0 called-out </span></span></b></a></span><span lang="EN-CA"><a href="http://www.forbes.com/sites/martinzwilling/2011/10/24/innovation-is-about-execution-despite-the-myths/#comment_reply"><b><span lang="FR-CA" style="display: none; font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA; mso-hide: all;"><span style="color: #0973b6;">+ Comment now </span></span></b></a></span></div>
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<span lang="EN-CA"></span> </div>
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<i style="mso-bidi-font-style: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA;">Au cours des dernières décennies,
l’innovation est devenue une priorité stratégique pour les entreprises évoluant
dans un environnement incertain aux contours mouvants et aux caractéristiques
volatiles. Pourtant, peu de compagnies parviennent vraiment à innover.<o:p></o:p></span></i></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;">Introduction<o:p></o:p></span></b></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA;"><o:p><span style="font-family: Times New Roman; font-size: small;"> </span></o:p></span></div>
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<span style="color: black; font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA; mso-bidi-font-weight: bold;">On confond
souvent innovation et développement de produits</span><span style="background: white; color: black; font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA;">. </span><span style="background: white; color: black; font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;">Les
entreprises n’innovent plus uniquement par le développement de nouveaux
produits. Elles le font également en élaborant de nouvelles méthodes de
gestion, de nouvelles approches de production, de nouveaux modèles de
commercialisation et des façons originales d’aborder la création de valeur.
Nous sommes passés d’une innovation largement tirée en avant par la technologie,
à des modèles d’affaires sophistiqués tenant mieux compte des besoins et des
attentes des consommateurs actuels et potentiels, ainsi que de leur versatilité.<o:p></o:p></span></div>
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<span style="background: white; color: black; font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;"><o:p><span style="font-family: Times New Roman; font-size: small;"> </span></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA;">L’innovation ne se décrète pas, elle se pense, se planifie, se gère et
se mesure.<span style="background: white; color: black;"> </span></span><span style="font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;">Elle
requiert la mise en place de procédures qui favorisent la communication et
l'échange d'idées. <o:p></o:p></span></div>
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<span style="background: white; color: black; font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA;"><o:p><span style="font-family: Times New Roman; font-size: small;"> </span></o:p></span></div>
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<b><span style="font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA;">Réussir l’innovation<o:p></o:p></span></b></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;"><o:p><span style="font-family: Times New Roman; font-size: small;"> </span></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;">L'innovation réussie est d'abord une aventure humaine et collective.
Ouverture, curiosité, créativité, confiance, écoute, audace font plus pour la
capacité d’une entreprise à innover que la compétence technique. Insufflé par
le dirigeant, l’esprit d’innovation va générer des opportunités improbables, la
collaboration avec des partenaires compétents va réduire les coûts de
développement, l’écoute du client va favoriser la commercialisation du produit,
et l’innovation sera un succès et non plus une charge qui plombe le bilan de
l’entreprise. <o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR-CA;"><o:p><span style="font-family: Times New Roman; font-size: small;"> </span></o:p></span></div>
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<span lang="EN-CA" style="font-family: "Arial","sans-serif"; font-size: 10pt;"><a href="http://blogue.cascades.com/2013/01/15/innovation-affaire-collaboration/"><b style="mso-bidi-font-weight: normal;"><span lang="FR-CA" style="color: windowtext; mso-ansi-language: FR-CA; text-decoration: none; text-underline: none;">L’innovation,
une affaire de collaboration</span></b></a></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA;"><o:p></o:p></span></b></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA;"><o:p><span style="font-family: Times New Roman; font-size: small;"> </span></o:p></span></b></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;">L’innovation
ouverte part de l’idée qu’une foule de gens brillants et différents font des
découvertes brillantes à l’extérieur de l’entreprise. En tirant parti de leur
potentiel, on augmente l’efficacité des efforts investis en innovation. Le
succès de l’innovation ouverte réside dans la collaboration multidimensionnelle.
Plusieurs niveaux de collaboration se font en simultané : en aval avec les
fournisseurs et les consommateurs, en amont avec les commerçants, sur un plan
horizontal avec le personnel de l’entreprise et globalement avec les autres
partenaires de l’écosystème et les groupes externes qui partagent les mêmes
intérêts, y compris avec les experts indépendants et le milieu de la recherche
universitaire.<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;"><o:p><span style="font-family: Times New Roman; font-size: small;"> </span></o:p></span></div>
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<b><span style="font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA;">Conclusions <o:p></o:p></span></b></div>
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<b><span style="font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA;"><o:p><span style="font-family: Times New Roman; font-size: small;"> </span></o:p></span></b></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: FR-CA;">L'innovation est un processus continu d'anticipation, d'amélioration et
de développement. Son secret réside dans le fait de penser grand, agir à petite
échelle, prendre des risques et apprendre rapidement de ses erreurs. Quant au
succès de l’innovation, il dépend énormément de la culture de l’entreprise.
Finalement, l’innovation dépend beaucoup plus des gens que des moyens. Vos
employés, partenaires et clients sont vos meilleures sources d’innovation.<o:p></o:p></span></div>
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PakBechttp://www.blogger.com/profile/06522523407512438227noreply@blogger.com0tag:blogger.com,1999:blog-2277891225173774227.post-6709414399899189342013-10-23T17:30:00.004-03:002013-10-23T17:30:46.041-03:00Emballage Alimentaire: Un Ami de L’environnement! Un Partenaire Actif ! Un Indicateur Intelligent ! <div dir="ltr" style="text-align: left;" trbidi="on">
<br />
Vous trouvez ci-dessous la présentation que j’ai donnée hier dans le cadre de la Semaine québécoise de réduction des déchets.<br />
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<iframe allowfullscreen="" frameborder="0" height="356" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/27504440" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px;" width="427"> </iframe></div>
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<strong> <a href="https://fr.slideshare.net/islemyezza/emballage-alimentaire-un-ami-de-lenvironnement-un-partenaire-actif-un-indicateur-intelligent" target="_blank" title="Emballage Alimentaire: Un Ami de L’environnement! Un Partenaire Actif ! Un Indicateur Intelligent ! ">Emballage Alimentaire: Un Ami de L’environnement! Un Partenaire Actif ! Un Indicateur Intelligent ! </a> </strong> from <strong><a href="http://www.slideshare.net/islemyezza" target="_blank">Islem Yezza</a></strong> </div>
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<b>Nb: N'hésitez pas à me contacter (<span style="color: blue;">pak-bec@hotmail.com</span>) si vous voulez consulter l'intégrale de cette présentation
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PakBechttp://www.blogger.com/profile/06522523407512438227noreply@blogger.com0