Global leaders across the packaging, food manufacturing and retail sectors have approved a set of common definitions and principles for sustainable packaging.
The Consumer Goods Forum (CGF) announced the measures as part of its ongoing effort to drive global change in packing. The body said the breakthrough in establishing a “common language” would help a global debate on “packaging in the context of environmental, economic and social impacts”. “Sustainability is a shared responsibility,” said Roger Zellner, GPP Co-Chair and director, sustainability, research, development & quality of Kraft Foods “By creating a common language and identifying shared global industry metrics this initiative will enable manufacturers and retailers to work together to develop packaging solutions to help achieve agreed sustainability goals.”
Nestlé Unveils Eco Bottle
Nestlé Waters Canada unveils one of the lightest plastic bottles in the Canadian beverage industry. Weighing just 9.16 grams on average, this bottle contains 27 percent less plastic than its predecessor Eco-Shape bottle, which was introduced in 2007, and 60 percent less plastic than the Company's original, pre-Eco-Shape 500 ml.
"With about 60 percent of Canadians drinking bottled water, reducing the amount of plastic in our bottles is one of the best ways to reduce our carbon footprint," said Gail Cosman, President, Nestlé Waters Canada. "Our first-generation Eco-Shape bottle was a significant step and is credited with reducing our plastics requirements by 4.59 million kilograms annually since 2007 and also reducing CO2 emissions by 8 percent annually. It has also reduced high pressure compressed air consumption by 40 percent, which has reduced our hydro-electricity consumption considerably. In the last five years, we have reduced CO2 emissions by 30 percent for every litre of water produced."
Kraft Foods has achieved its goal of reducing 150 million pounds of material from its supply chain two years ahead of schedule. The Packaging Eco-Calculator is used early in a product’s design phase, and that has helped with a number of new products.
For instance, the Oscar Meyer Deli Creations package now uses 30 percent less paperboard, helping keep 1.2 million pounds of packaging out of landfills a year.
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In Europe, removing packaging layers for Milka chocolate bars reduced weight of shipping cases by 60 percent, eliminating 5.7 million pounds of packaging.
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In addition to design, Kraft is putting an emphasis on choice of packaging materials. For instance, in the UK, Kraft is selling refillable Kenco coffee bags in addition to the traditional glass jars.
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In North America, packaging for coffee brands Maxwell House, Yuban and Nabob has gone from steel cans to composite paperboard, with a corresponding 30 percent reduction in weight. Kraft is also working to improve the recycling rate in the U.S. by working with RecycleBank and TerraCycle.
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In Australia, Kraft salad dressing bottles were redesigned, helping eliminate 100,000 pounds of plastic a year.
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