samedi 23 janvier 2010

Pouches to lead the way in packaging

According to a new study “Beverage Packaging Market Assessment — A Benchmark Study,” conducted by Proactive Worldwide, Inc., on behalf of PMMI, pouches are expected to show the greatest percentage growth between 2010 and 2020, increasing as much as 105.9 percent, from $545 million to 1,378,000,000: New processing and packaging equipment has made pouches cost-effective for high volume operations, as companies can now run pouches as fast as other packaging formats.

Environmentally, pouches require much less landfill space than plastic bottles and some pouches are completely biodegradable. In addition, when compared to glass bottles, pouches require a small fraction of the space and shipping infrastructure: The beverage volume transported in a truckload of quart-sized pouches would require nine trucks of glass or plastic bottles.

2 commentaires:

Patrick Messier a dit…

No plastics are completely biodegradable. It is not becase they disapear for our eyes that have been biodegraded.

They only fragment in very tiny little pieces. It still takes hundreds of years to "biodegrade" the fragments.

Question is, a question that no one want's to ask, are these plastics ( ie: oxo, etc.) really Eco-friendly or just an illusion because they only contaminate soil more and because they are not recyclable?

From in an industrial designer's stand point of view, it is important that we make the right researches and to prevent us from being fooled by "Eco-friendly" marketing bullshit before recommending the use of these materials to our clients. There are many other ways for being friendly to our mother earth when designing products and packaging.

PakBec a dit…

Hi Patrick

Thanks for the comment.

The term Biodegradable has become a misleading term to indicate degradability in the environment. I prefer the term compostable plastic, that people know the end life of the plastic: the compost.

I totally agree with you regarding biodegradable plastic, that it is more greenwashing than real environmental awareness.

I believe that we can produce more eco-friendly products with eco-design concept: Reduce, reuse and recycle. Environment and economy are both winner.

For green washing, you can visit:

As for the oxo, I posted a lot on this subject: