mardi 10 août 2010

Beverage Packaging News: Recycling, Vitaminwater and sustainability

For countries with adequate space and little recycling infrastructure, disposing of bottles in landfill generates a lower carbon footprint than recycling or incineration. SRI Consulting (SRIC) has introduced “PET’s Carbon Footprint: To Recycle or Not To Recycle,” an independent evaluation of the carbon footprint of PET bottles with an analysis of secondary packaging from cradle to grave and from production of raw materials through to disposal.

Now here's something you wouldn't expect. Coca-Cola is being sued by a non-profit public interest group, on the grounds that the company's vitaminwater products make unwarranted health claims. No surprise there. But how do you think the company is defending itself?

In a staggering feat of twisted logic, lawyers for Coca-Cola are defending the lawsuit by asserting that "no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage."

A recent report found that 94% of Americans are concerned about the long-term effects that their packaged beverage purchases and consumption have on the environment.

The free study, by Concept Catalysts and iModerate Research Technologies, also shows that recycling was cited frequently (45%) as the most important environmental concern for packaged beverages. Health concerns and economic issues also contribute to recent category declines in packaged beverage purchases.

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