mercredi 17 juin 2009

Packaging of the week: Spiezia Organics

Spiezia Organics, a 100% organic skincare range approved by the Soil Association, has revamped the packaging of its five product ranges to draw on the company's Cornish cultural heritage and sustainable approach.

The redesign, by agency JKR, features a new logo based on the firm's organic philosophy. Recycled glass bottles with aluminium screw top lids have replaced plastic containers and a new paper sleeve features images of the Cornish landscape based on work by Cornish artists.

In addition, the company has introduced new bottle colours for its five ranges, including pink for its women's range, ocean blue for its body range and amber for the men's range. Spiezia managing director Amanda Barlow said the company had reduced secondary packaging by 12% and that it is using digital printing to minimise waste.

1 commentaire:

Emmanuel Gilloz - Wat a dit…

Le détail des ondulations à l'intérieur du pack est plaisant :)