dimanche 6 septembre 2009

Printed intelligence: e-packaging and growth opportunities

Novel Applications for Print Technologies Provide High Growth Opportunities

Printed RFID, OLED displays and printed photovoltaics offer the greatest long-term opportunity for print equipment manufacturers, raw material suppliers and printers, according to a new study by Pira International.

The study finds that photovoltaics will offer potential for web-fed print experts to coat, print and finish large volumes to very high specifications. Huge volumes of low-cost, reasonably efficient solar panels will be widely used. Printers could be contract manufacturers in emerging countries with no power utility grid. There will be tremendous opportunities to develop and market the fluids and inks.

The study concludes that the pace of technological change will make the market very different from today, with print products commonly incorporating electronics or biomedical functions along with text and images. Print will be much broader than now, there will be major opportunities for printers and suppliers of printing equipment and consumables, but not in the usual places.

Brand enhancement by electronics in packaging

Electronic packaging, "e-packaging" addresses the need for brands to reconnect with the customer or face oblivion from copying. That even applies to retailer own brands.

IDTechEx has published Brand Enhancement by Electronics in Packaging 2010-2020. This report concerns the market for electronic smart packaging devices, increasingly known as "e-packaging". Global demand for these devices will grow rapidly from a mere $0.09 billion in 2010 to $7.7 billion in 2020. Most of this will involve consumer packaged goods (CPG) and particularly their brand enhancement.

At that time, only around 1% of the global expenditure on packaging will involve e-packaging devices but growth in applications and usage will rocket thereafter and, in the meantime, the prospect of a multibillion market in only a few years is quite enough to attract considerable investment by putative suppliers.

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