lundi 5 juillet 2010

Pack News of the Week : sustainable, active and intelligent packaging

A new report that sets out for the first time a common language and metrics for sustainable packaging will help reduce its carbon footprint, cut costs and boost the industry’s public image, said the Global Packaging Project (GPP).

The study, relased under the umbrella of the Consumer Goods Forum, said it aims to deliver a common language and measurement system to “enable more informed dialogue between trading partners about the relationship between packaging and sustainability”.
“Well-designed packaging will meet the requirements of the product while minimising the economic, social and environmental impacts of both the product and the package”, said the report.
Packaging plays a critical economic, environmental and sustainable role by protecting products. Reducing packing should only be done if it maintains or reduces the impacts of the packed products and optimal performance is achieved when both are “designed together from inception”.

Consumer needs for active & intelligent food packaging?

It is interesting to read that the focus of active and intelligent (A&I) packaging has shifted from “manufacturer concerns” such as shelf-life and spoilage to “consumer concerns such as freshness, quality and information”, according to recently published research.

The report – ‘The Future of Active and Intelligent Packaging in Food and Drinks’ said that industry leaders had identified “freshness indicators as the most important innovations in the field over the next five years. A development on quality was listed as the next most important field followed by temperature and time indicators.”

Demand for corrugated board returns to 2007 levels

Corrugated board manufacturers have reported that packaging volumes are returning to pre-recession levels, thanks in a large part to the stability of the food sector.

According to annual statistics from the European Manufacturers of Corrugated Packaging (FEFCO), volumes in the first few months of 2010 have so far exceeded results from 2007, before the financial crisis hit.

Processed food brands are under pressure to cut back on unnecessary packaging but Angelika Christ, secretary general of FEFCO does not expect this drive to have a negative impact on demand and claimed the industry is in fact profiting from it.

He said: “Thanks to our closed recycling loop, we can only really win when the question of sustainability comes up.”

Corrugated board is usually used as a mono-material and can therefore be recycled easily. Each fibre can be reused about seven times before becoming unsuitable for further recycling

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