mardi 13 avril 2010

Stand-Up Pouches for Food and Beverage Packaging

You find enclosed my paper entitled: Stand-Up Pouches for Food and Beverage Packaging, published in the April issue of Middle East Food Magazine. Good reading…

Consumers’ nomadic life-styles and the growing number of single and senior households favor a trend toward single and small-portion packs. Flexible packaging, especially stand-up pouches constitute the ideal solution.

Stand-up pouches are becoming well established in flexible packaging market. According to a new study “Beverage Packaging Market Assessment — A Benchmark Study,” conducted by Proactive Worldwide, Inc., on behalf of PMMI, pouches are expected to show the greatest percentage growth between 2010 and 2020, increasing as much as 105.9 percent, from $545 million to 1,378,000,000.
The trend toward stand-up pouches packaging has been mainly driven by companies looking for ways to increase shelf appeal and differentiate their products from the competition and add consumer convenience. Stand-up pouches can be used as an additional marketing tool for brand owners looking to boost sales.
From an environmental point of view, pouches are more sustainable than traditional packaging formats (cans, boxes or rigid plastic container). They utilize much less material, improve the product to package ratio and eliminate over packaging and waste. Depending upon the application, pouches can weigh up to 95% less than rigid containers and take up less than 10% of the space typically used by rigid containers. In addition, pouches require much less landfill space than other containers.
In conclusion, stand-up pouches provide form, function and convenience. They are an innovative marketing approach to stimulate the sales of a stagnant brand or increase the acceptance and success of a new product introduction.
---Altea Packaging offers laminates for stand-up pouches, for a wide range of food and beverage applications, suitable for high-quality rotogravure, flexographic or offset printing. Moreover, Rotopack Egypt, a subsidiary of Altea Packaging Group, is equipped with a pouch converting machine capable of producing 2 or 3 sided seal, zipper, spout, side gusseted, retortable and microwavable pouches.

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