Variation in recycling programs, unclear
labeling, and inaccurate recyclability claims make proper recycling a
challenge. The How2Recycle Label was created to provide consistent and
transparent on-package recycling information to consumers. Currently the label
only applies to packaging sold in the U.S.
The
Sustainable Packaging Coalition (SPC), a project of sustainability nonprofit
GreenBlue, is pleased to announce additional participants in the soft launch of
its pioneering How2Recycle on-package recycling labeling system.
Major brand names,
including Best Buy, Clorox and Minute Maid, will be joining 10 other leading
companies already participating in the soft launch, including Costco Wholesale,
General Mills, Seventh Generation, and REI, in implementing the label on select
packaging available nationwide in early 2013. Additionally, the SPC has
announced its five-year plan for the labeling system.
How2Recycle was developed to reduce consumer confusion around recycling in the
United States with a clear and consistent recycling label and corresponding
informational website, how2recycle.info. It provides companies with an easy way
to conform to the Federal Trade Commission's (FTC) "Green Guides"
while using nationwide recyclability data. While several other recycling labels
and symbols exist, the How2Recycle Label is the only one that communicates
recyclability across all material types and gives explicit directions to
consumers to influence their recycling behavior. It also specifies when a
package component is not recyclable.
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