Small companies may
lack the marketing dollars and visibility of larger brands, but they can still
stand out on the shelf by thinking outside the box—literally. Here are five
packaging design tips to help you get the attention of customers and even
delight them.
1.
Go for a handmade
look. Customers
are drawn to packaging that feels personalized—it's almost as if they're
holding a handmade object.
2.
Take a sustainable
approach. Consumers want to feel good about their
purchases. Using sustainable material, such as organic, fair-trade or
recyclable paper, will send an environmentally positive message about your
brand.
3.
Use surprising
materials and shapes. A distinctively shaped package or one
made of nontraditional materials can signal to consumers that your product is
different from the competition.
4.
Add in functionality. Customers like
packaging that's functional because of its added value
5.
Let your package tell your product's
story. Some companies think of creative, playful
ways to give customers a clue to what's inside the package.
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