Two primary drivers have been identified by a Pira Intl. poll for sustainable packaging development, and both start with the consumers. During a recent poll of a survey of key players across the global packaging value chain, Pira Intl. found that an overwhelming 79 percent of respondents said that consumer awareness of environmental issues and new material developments are the most important drivers in the development of sustainable packaging, as growth drivers. The growth drivers' specific terminology used in the poll was ‘Increased exposure of consumers to environmental issues' and ‘Advances in materials technology."