jeudi 10 juin 2010

FibreForm : sliced meat in paper packaging

Marks & Spencer has launched sliced meat in paper packaging based on Billerud FibreForm – the paper with high stretchability, which can be formed in existing thermoforming lines without requiring costly investments.

The FibreForm Packaging provides a premium look to our ham and is constructed from sustainable FSC sourced paper.

At the base of the Paperlite material is paper produced by Billerud in such a way that it is inherently stretchable. This material is sent to Flextrus for a coextrusion coating of PE/EVOH/PE. The EVOH provides the oxygen barrier properties needed for the modified-atmosphere package. In a second pass, Flextrus flexo prints the material black, which is done for aesthetic reasons.


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