In 2009 IDTechEx find that the value of the entire RFID market will be $5.56 billion, up from $5.25 billion in 2008. This includes tags, readers and software/services for RFID cards, labels, fobs and all other form factors. The majority of this spend is on RFID cards and their associated services - totalling $2.99 billion. The market for RFID is growing and a large amount of this value is due to government-led RFID schemes, such as those for transportation, national ID (contactless cards and passports), military and animal tagging.
RFID tags from UPM Raflatac connect a French magazine to the internet
The French publication Amusement is bridging the divide between traditional print and online magazines. Each 700 g copy of the magazine focusing on new technology and lifestyle is equipped with a UPM Raflatac RFID tag - providing readers with a link to exclusive content online.
The latest issue of Amusement is the result of a joint effort between French high-tech company Violet and GS1 France. NFC tags (size 15x15 mm) from UPM Raflatac are fixed in the middle of the first double page of Amusement's fourth issue. The NFC tag is designed to work with Violet's new 'Mir:ror' RFID interrogator, which plugs into a computer's USB port. When the magazine's RFID-tagged page is brought near the interrogator, the tag's unique ID number is scanned and exclusive online content launched.