dimanche 5 avril 2009

Packaging of the week: Wine in an Eco-Friendly Tube

FOUR Wines, a pioneering company committed to innovative, sustainable alternative packaging, has developed the first-ever luxury California wine in a “tube”.

  1. Reduces Carbon Footprint by 50% vs. traditional wine packaging: A standard wine bottle holds 750 milliliters of wine and generates about 5.2 pounds of carbon-dioxide emissions when it travels from California to a store in New York. FOUR 3-liter tube generates about half the emissions per 750 milliliters.

  2. Reduces Wine Bottle Landfill Waste by 85% vs. traditional Wine Packaging

  3. 100% Recyclable Materials---
  4. Labels Produced at a printer utilizing wind-power: All of the electricity for the printing facility is purchased from a company that produces the electricity through wind turbines. Supports alternative energy sources and helps create “green collar jobs”.

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