mardi 6 mars 2012

Stand-up Pouches: Maximum Flexibility, Sustainability and Convenience

Consumers’ nomadic life-styles and the growing number of single and senior households favor a trend toward single and small-portion packs. Flexible packaging, especially stand-up pouches constitute the ideal solution.

The trend toward stand-up pouches packaging has been mainly driven by companies looking for ways to increase shelf appeal and differentiate their products from the competition and add consumer convenience. Stand-up pouches can be used as an additional marketing tool for brand owners looking to boost sales.

From an environmental point of view, pouches are more sustainable than traditional packaging formats (cans, boxes or rigid plastic container). They utilize much less material, improve the product to package ratio and eliminate over packaging and waste. Depending upon the application, pouches can weigh up to 95% less than rigid containers and take up less than 10% of the space typically used by rigid containers. In addition, pouches require much less landfill space than other containers.

In conclusion, stand-up pouches provide form, function and convenience. They are an innovative marketing approach to stimulate the sales of a stagnant brand or increase the acceptance and success of a new product introduction.

I share with you this interesting article published today in Chicago Tribute, confirming the growth of pouch  in food and beverage packaging
Packaged food makers are thinking outside the bottle and can. More to the point, they're increasingly partial to pouches. The Chicago Tribute cited a study done by the Mintel Group which says in 2011 that overall pouch use in consumer products, including shampoo and pet food, has increased 37 percent since 2007.

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