mercredi 13 avril 2011

Packaging of the week: New Gillette® Fusion® ProGlide™ Power Razor

The launch of Procter & Gamble’s new Gillette® Fusion® ProGlide™ Power Razor represents a first in the packaging industry and an exciting new direction for Burgopak USA. The partnership between Burgopak and Be Green Packaging–a molded-fiber company based out of Santa Barbara–has us all looking forward, and this first successful collaboration is a landmark. The significance of Procter & Gamble’s involvement as the largest consumer packaged goods company in the world cannot be understated.

Aligning with Procter & Gamble’s new long-term goals in environmental sustainability, the package redesign utilizes Be Green’s fiber-based material. The pack was a huge win in package reduction, resulting in a 79% reduction in plastics, a 17% reduction in gross weight, and a 16% improvement in pallet density; all of which was achieved without any cost increase or detriment to the aesthetics of the pack.

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