mercredi 23 février 2011

Smart Packaging: Top food firms interested in novel food freshness label

A Scottish entrepreneur claims that two top food manufacturers and a major supermarket have shown interest in licensing an innovative colour-changing label that tells consumers how fresh their food is, which could be used on products within 12 months.

According to Strathclyde University research, around 8.3m tonnes of food are wasted in the UK every year, where consumers buy jarred or bottled products with a six-week shelf life, but forget how long it has sat in the cupboard or fridge and throw it away.

Pete Higgins from Liberton-based UWI Label told that his firm’s patent-pending system – which has been nominated for a John Logie Baird scientific innovation award – uses chemical means taken from another industry to ascertain how fresh food is.

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