mardi 4 janvier 2011

Shrink packaging: Less is less…Contents Slim Down But Cost the Same

Consumer Reports' latest investigation, featured in the February issue and online at, found that more and more producers are downsizing their commodities but not the prices you are charged for them. From toothpaste to tuna fish, hot dogs to hand soap, companies have been shaving ounces and inches from packages for years. Companies often hide their handiwork when they shrink their packages - indenting the bottom of containers, making plastic wraps thinner, or whipping air into ice cream are a few subtle ways companies downsize their products.

Many examples of downsized products are reported here

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