In a new study, PCI Films Consulting have identified 13 emerging flexible packaging markets comprising of Poland, Russia, Turkey, Mexico, Brazil, India, Indonesia, Thailand, Vietnam, Saudi Arabia, UAE, Nigeria and South Africa. Collectively these markets, valued at $14 billion, have grown by almost 70 percent since 2006 and now account for 20 percent of total world demand.
One of the key findings is that although a number of these emerging markets have been affected by the global economic downturn, they have weathered the crisis well, with demand growth averaging almost 11 percent per annum since 2006, led by countries including India, Indonesia, Brazil and Russia. In general, all emerging markets have illustrated strong growth over the past five years, with only three of the thirteen posting overall growth of less than 30 percent between 2006 and 2011.
The report identifies the major driving forces in flexible packaging demand within these emerging markets including strong GDP growth, high population growth, liberalization in a number of markets, continued urbanization and the development of mass retailing. In addition, changing consumer lifestyles and increasing disposable incomes have encouraged the development of new convenient packaged food and non-food products.
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