Retailer Marks and Spencer is using modified atmosphere packaging, which uses less water, to transport thousands of flowers over Valentine’s Day. The company, which already uses the special packaging to transport fruits and vegetables, said it will save 10,000 litres of water on Valentine’s Day by using this technology to deliver its £22 bouquets of Fairtrade red roses, reported the Daily Mail.
Finlays Horticulture has used MAP bags to transport flowers to M&S customers since 2011, according to M&S. Once a bag is sealed, oxygen levels in the bag decrease and carbon dioxide levels increase naturally. The change in atmosphere reduces the respiration rate of the flowers, which extends storage time and reduces the need for water, said M&S.
The MAP packaging has been designed to be airtight, which takes up less space and weight in delivery trucks, saving on fuel.