Modern developments in flexible
packaging are bringing pouches, films and foils to the market on an
unprecedented scale. We profile some of the flexible packaging market's most
promising innovations to safeguard product quality, enhance visibility, improve
environmental sustainability and more.
Flexible packaging has been shaking up the
packaging industry for many years now, especially in the food packaging market,
where flexible materials are introducing a wide range of new design concepts to
minimise waste (both in terms of conservation and cost), attract consumer
attention and maintain the freshness of the products within.
The flexible market looks set to continue its impressive rate of
growth in the industry and on store shelves. A 2011 report by packaging
consultancy Smithers Pira forecast that the worldwide value of flexible
packaging would grow from $58.3bn in 2011 to $71.3bn by 2016, with a compound
annual growth rate of more than four percent.
Whether in the West or the East, this
growth will be driven by a raft of factors within the packaging and consumer
retail sectors. Growing demand for features, such as longer product shelf-life,
weight reduction and customer convenience, is an open door to packaging
developers to solve problems with innovative ideas. Here we round up some of
the products and trends that could help satisfy this expanding demand.
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