dimanche 17 juin 2012

Bright future for flexible packaging

Modern developments in flexible packaging are bringing pouches, films and foils to the market on an unprecedented scale. We profile some of the flexible packaging market's most promising innovations to safeguard product quality, enhance visibility, improve environmental sustainability and more.

Flexible packaging has been shaking up the packaging industry for many years now, especially in the food packaging market, where flexible materials are introducing a wide range of new design concepts to minimise waste (both in terms of conservation and cost), attract consumer attention and maintain the freshness of the products within.

The flexible market looks set to continue its impressive rate of growth in the industry and on store shelves. A 2011 report by packaging consultancy Smithers Pira forecast that the worldwide value of flexible packaging would grow from $58.3bn in 2011 to $71.3bn by 2016, with a compound annual growth rate of more than four percent.

Whether in the West or the East, this growth will be driven by a raft of factors within the packaging and consumer retail sectors. Growing demand for features, such as longer product shelf-life, weight reduction and customer convenience, is an open door to packaging developers to solve problems with innovative ideas. Here we round up some of the products and trends that could help satisfy this expanding demand.

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