Tesco is the latest supermarket to trial new packaging that will keep fruit and vegetables fresher, in a bid to reduce food waste.
It will become the first retailer to see how the packaging performs in prolonging the freshness of tomatoes and avocados – produce that triggers the highest wastage in the food industry. Tesco estimates the new packaging could lead to a potential saving of 1.6m packs of tomatoes and 350,000 packs of avocados every year. If successful, it could be rolled out across 80% of the varieties of tomato it sells.
The packaging contains a strip that absorbs ethylene, the hormone that causes fruit to ripen and then turn mouldy. The strip was developed in the UK by It's Fresh Ltd, which says it is 100 times more effective than any similar existing materials.