mardi 16 août 2011

Packaging of the week: Boxerchips, An innovative Crisp Packaging

An innovative crisp packaging format can fit twice as much product per box, ideal for airlines where space is critical, claims the product’s manufacturer, Boxerchips.

The new packaging format delivers the same volume of product as a standard 40g bag of crisps, but the compact arrangement allows for an overall reduction in size by as much as 50% and dramatically crunches the amount of packaging materials used by 35%.

The 40 grams product is currently available on 17 European airlines, with 4 million boxes being sold last year, Richard Glennan a spokesperson for Boxerchips told this publication.

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