lundi 14 décembre 2009

OK biobased: Vinçotte’s new and unique eco-label

Halfway through the 1990s, Vinçotte developed the OK compost conformity marks for products meeting the European EN 13432 standard, thereby playing a pioneering role during that period of time. Thanks to the new OK biobased certification system manufacturers can officially demonstrate the use of renewable raw materials via the independent OK biobased conformity marks.
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This is the first time an official certification body has launched a similar conformity mark based on exact measurements. Demand rose in particular from the packaging industry, as it is constantly on the look-out for renewable materials, owing to growing pressure on raw material prices and the way environmental regulations are being changed all over the world. The buying public’s growing awareness of environmental concerns is also ensuring an expanding market for these products. What is more, consumers are anxious to have a rock-solid guarantee about the claims found on packaging. Thanks to the new OK biobased eco-label, Vinçotte can offer a completely independent guarantee about the origin of products. In this case, “biobased” refers to products of a biologically renewable rather than a fossil origin.
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Petroplastics versus bioplastics
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The keen interest in bioplastics can be summed up in one concept: carbon footprint. Biobased products help limit our carbon footprint, while making us less dependent on fossil fuels. For several years now a whole host of companies have been marketing bio-resources partly or entirely on the basis of biologically renewable carbon.
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OK biobased certification: clear and straightforward
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Apart from fuels, products (partly) made from bioplastics and/or materials of natural origin are eligible for the OK biobased certification mark. The basic material is assessed in the light of exact analyses for determining the renewable organic carbon content. The same analysis method (C14) is used for dating bones. A straightforward calculation can be used to convert the analysis findings into an exact ‘biobased’ percentage.As a result of promoting correct and documented claims, Vinçotte is making a contribution to the harmonized development of alternative and sustainable technologies.
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One to four stars
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The communication strategy is based on a logo with one to four stars. The principle is quite straightforward: the more stars there are, the higher the biobased carbon content: one star means between 20% and 40% biobased material, two stars between 40% and 60%, three stars between 60% and 80% and four stars over 80%.
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