All Sparkling Soft Drinks and DASANI Served in PlantBottle at Vancouver 2010 Olympic Winter Games.
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Coca-Cola Canada announced today that the innovative PlantBottle packaging will be featured throughout the Vancouver 2010 Olympic Winter Games, joining other select markets in the initial global launch of this partially plant-based PET plastic. The “PlantBottle” package will be the primary beverage product package used during the Vancouver 2010 Olympic Winter Games.
Coca-Cola Canada announced today that the innovative PlantBottle packaging will be featured throughout the Vancouver 2010 Olympic Winter Games, joining other select markets in the initial global launch of this partially plant-based PET plastic. The “PlantBottle” package will be the primary beverage product package used during the Vancouver 2010 Olympic Winter Games.
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PlantBottleTM packaging is a PET plastic package made with up to 30 percent of its material derived from plant based waste material. Plantbottle package is 100 percent recyclable, by design. PlantBottle packaging currently is made through a process that turns sugar cane and molasses, a by-product of sugar production, into a key component for PET plastic. The sugar cane being used comes from predominantly rain-fed crops that were processed into ethanol, not refined sugar. Ultimately, the Company’s goal is to use other types of plant-based waste, such as wood chips or wheat stalks, to produce recyclable PET plastic bottles.
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PlantBottleTM packaging is a PET plastic package made with up to 30 percent of its material derived from plant based waste material. Plantbottle package is 100 percent recyclable, by design. PlantBottle packaging currently is made through a process that turns sugar cane and molasses, a by-product of sugar production, into a key component for PET plastic. The sugar cane being used comes from predominantly rain-fed crops that were processed into ethanol, not refined sugar. Ultimately, the Company’s goal is to use other types of plant-based waste, such as wood chips or wheat stalks, to produce recyclable PET plastic bottles.
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A variety of products will be in PlantBottle packaging in Western Canada beginning in December and for the Vancouver 2010 Winter Olympic Games. Products available in the PlantBottle package will include Coca-Cola, Coke Zero, Diet Coke, DASANI, Sprite, Fresca, Barqs, and Fanta. All Canadian products available in the new plant-based bottle will be bottled in Coca-Cola Bottling Company facilities in Calgary, Alberta and Richmond, British Columbia.
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The global launch plans also include availability in Denmark and the United States. Throughout Denmark, Coca-Cola, Coca-Cola Light and Coca-Cola Zero in 500mL and 2L sizes are now available in the PlantBottle. And for select markets in the Western United States, including Seattle, San Francisco, and Los Angeles, the PlantBottle will be used for DASANI in several sizes and Coca-Cola in two-liter bottles, starting in January. Future package launches are being planned in other markets, including Japan and Mexico and for China’s Shanghai Expo in 2010.
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More information: Plantbottle Facts
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More information: Plantbottle Facts
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Consumers want to drink on-the-go. They want diversity in taste, volume and shape. Brand owners demand product differentiation through packaging, so the package/container isn’t going to disappear. Take responsibility for post-consumer waste and collect the ‘empties’. What is waste in one person’s mind is gold in an other. The secret is to parlay that waste into gold – headhunt your alchemist.
RépondreSupprimerCoca-Cola is the icon of beverage packaging. In fact, the bottle can survive the brand smash test (the broken pieces are recognized as a Coca-Cola bottle). Build on this phenomenon and deliver to the market the ‘green’ Coca-Cola bottle. Be bold enough to account for every circulated Coca-Cola bottle, does that sound impressive or impossible? It’s radical for sure but not impossible – again it’s nothing a closed loop recycling system can’t handle.
Immortalize Coca-Cola and deliver the green solution in one swift move rather than agonize over incremental improvements, as is the case with the PlantBottle.
Regards,