dimanche 23 août 2009

Pack news of the week: reduction, longer shelf life and Anti-Counterfeiting

New packages deliver longer shelf life for seafood

New packaging for fresh fish and other seafood extends its life by up to 21 days, improves safety while retaining its flavour, shape and product appearance, claims the manufacturer Hefestus, Israel.

The packaging features the company’s SLB shelf life booster technology designed to extend the shelf life of sealed trays with modified atmosphere technology (MAP). The SLB system can achieve residual oxygen levels of less than one per cent more quickly than current MAP systems, claims the company.

The new packaging achieves significantly better results than vacuum packing, claims the company. “One of the problems in vacuum packaging is the resultant look and feel of the product, especially with seafood and fish that have very sensitive texture,” explains Oded Shtemer, the company’s president and CEO.

New French law could make luxury packaging illegal

A French law, which could make luxurious packaging of high end fragrances and cosmetics illegal, has come under fire from a European packaging trade association.

The European Organisation for Packaging and the Environment (EUROPEN) has attacked recent changes to French law that could affect the packaging of luxury goods.

Under the new regulations, packaging must be as limited as possible while respecting the needs of product safety, hygiene and logistics. The consumer acceptance part of the law, which was accepted by EU member states in 1994, has been removed.
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McDonald’s Cuts Waste, Focuses on Packaging

In an interview with Daily Finance, McDonald’s VP of Corporate Social Respsonsibility Bob Langert says the restaurant is looking to step up its eco-cred as it tests 10 models of environmentally friendly restaurants in an effort to reduce its overall energy consumption and waste.

According to Langert, the restaurant spends $1.7 billion on energy around the world and another $1.3 million on processing its waste. Langert says possible solutions include trimming down its packaging and organic composting.

“Reducing our packaging and figuring out ways to divert waste will be necessary and help our bottom line. We are also implementing an environmental score card with our suppliers,” Langert tells Daily Finance. “It’s the right thing to do, but its also business related. We see it as an efficiency measure that helps focus them on driving efficiencies and reducing their costs.”

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