Package design of the week: Kleenex “Perfect Slice of Summer”

Los Angeles-based Illustrator Hiroko Sanders created the illustrations for the Kleenex “Perfect Slice of Summer”, new limited edition tissue box series for Target Stores. Since the illustrations are the primary part of each carton, the challenge was to create artwork utilizing a style that embodies the spirit of summer, and that works uniquely with the carton design. The three boxes are images of different fruits rendered with a stylized realism that unifies the design of the package with the brand and product.

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