The Gropak : eat your veggies while they're still growing

Among the amazing inventions that Time Magazine selected for its Best Inventions of 2008, is a package designed to keep food growing while it travels from field to table - over the meadow and through the woods: The Gropak.

Made in Transit is a supply chain concept working towards the development of packaging that operates on the paradigm of enabling growth rather than preserving freshness, a shift from 'best before' to 'ready by' for fresh perishable goods.

The aim is to enable growth throughout the entire supply chain so that the consumer harvests the product when he's ready to consume it, resulting in a higher quality fresh good.

The concept is applied to a new system of mushroom cultivation embedded within the distribution network, shifting the role of distribution from slowing down the process of post-harvest deterioration to enabling growth and involving the consumer for harvest at the point of consumption.