tag:blogger.com,1999:blog-2277891225173774227.post5459545333602603975..comments2023-09-14T08:23:00.618-03:00Comments on PakBec...Think Outside the Box: COCA-COLA Canada Launches Innovative “PLANTBOTTLE™”PakBechttp://www.blogger.com/profile/06522523407512438227noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2277891225173774227.post-45516259428184591452009-11-24T08:21:49.636-04:002009-11-24T08:21:49.636-04:00Consumers want to drink on-the-go. They want diver...Consumers want to drink on-the-go. They want diversity in taste, volume and shape. Brand owners demand product differentiation through packaging, so the package/container isn’t going to disappear. Take responsibility for post-consumer waste and collect the ‘empties’. What is waste in one person’s mind is gold in an other. The secret is to parlay that waste into gold – headhunt your alchemist.<br /><br />Coca-Cola is the icon of beverage packaging. In fact, the bottle can survive the brand smash test (the broken pieces are recognized as a Coca-Cola bottle). Build on this phenomenon and deliver to the market the ‘green’ Coca-Cola bottle. Be bold enough to account for every circulated Coca-Cola bottle, does that sound impressive or impossible? It’s radical for sure but not impossible – again it’s nothing a closed loop recycling system can’t handle.<br /><br />Immortalize Coca-Cola and deliver the green solution in one swift move rather than agonize over incremental improvements, as is the case with the PlantBottle.<br /><br />Regards,Packing Supplies | Packaging Supplierhttp://www.americanpackagingusa.comnoreply@blogger.com